Socratic Selling: How to Ask the Questions That Get the Sale / Edition 1

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Build a relationship with your customers and close the sale more surely.

The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you.

Inside you will discover how to:

  • Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter
  • Guide the dialogue through a discovery of needs and needed decisions
  • Negotiate objections, and close effectively
  • Uncover the motivators that move sales to more predictable closure

Socratic Selling shows sales people how to build a relationship with the customer and close the sale more surely. The Socratic Approach respects the power of the customer. The guide shows the reader how to access that power, to cooperate with it, and to induce it to flow toward the salesperson.

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Product Details

  • ISBN-13: 9780786304554
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 8/1/1995
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 228
  • Sales rank: 274,275
  • Product dimensions: 5.80 (w) x 8.30 (h) x 0.70 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Prologue: 400 B.C.
Pt. I Taking a Socratic Approach 1
Ch. 1 Salespeople, Think About Change 3
Ch. 2 Careful, This is a Lion 9
Ch. 3 This Method Makes Both Players Win 13
Pt. II Opening the Sale Socratically 19
Ch. 4 It's the Customer's Meeting 21
Ch. 5 Begin Where the Customer Begins 27
Ch. 6 Help the Customer Tell the Need Story 36
Pt. III Advancing the Sale Socratically 47
Ch. 7 Find Out Why Now 49
Ch. 8 Let Feelings Drive the Sale 58
Ch. 9 The Sharpest Competitive Edge is Listening 72
Ch. 10 Get the Customer Started on Decisions 86
Ch. 11 Make a "No Surprises" Proposal 97
Pt. IV Closing the Sale Socratically 107
Ch. 12 Know the Question Before You Answer 109
Ch. 13 Go Behind the Objection 120
Ch. 14 Get Ready to Negotiate Objections 129
Ch. 15 Negotiate the Get-Give Way 139
Ch. 16 Close with the Calendar 152
Epilogue: 400 B.C., One Month Later 161
Index 163
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