Software Product Management and Pricing: Key Success Factors for Software Organizations / Edition 1

Software Product Management and Pricing: Key Success Factors for Software Organizations / Edition 1

by Hans-Bernd Kittlaus, Peter N. Clough
     
 

ISBN-10: 3540769862

ISBN-13: 9783540769866

Pub. Date: 01/15/2009

Publisher: Springer Berlin Heidelberg

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product

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Overview

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

Product Details

ISBN-13:
9783540769866
Publisher:
Springer Berlin Heidelberg
Publication date:
01/15/2009
Edition description:
2009
Pages:
232
Product dimensions:
6.40(w) x 9.30(h) x 0.90(d)

Table of Contents

1 Introduction 1

2 Software Product: Terms and Characteristics 5

3 Software as a Business 17

4 The Elements of Software Product Management 39

5 The Elements of Software Pricing 117

6 Software Product Management and Pricing in the Corporate Structure 195

7 Summary and Outlook 207

A Job Description of Software Product Manager 211

B Job Description of Software Pricing Manager 213

C Software Product Management and Pricing in the Literature 215

D Glossary 219

Bibliography 223

Index 227

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