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From the Publisher"Masterful. . . . Powerfully argued and deeply researched."
— Journal of Contemporary History
"Thoroughly researched, deeply grounded in archival collections, iconography, and secondary literature, and wonderfully illustrated with telling advertising imagery."
— Register of the Kentucky Historical Society
"McGovern's long awaited book rewards our patience as scholars with its exemplary study of how we lost our patience as a polity of consumers."
— American Historical Review
"A finely wrought, lavishly illustrated volume. . . . Highly recommended."
"The latest addition to the important new literature on the political economy of consumer capitalism. . . . Represents a sturdy contribution to our thinking about what is arguably the most important question in contemporary American history."
— Indiana Magazine of History
"Provides a welcome addition to the canon of works on mass and consumer culture. . . . A meticulous analysis into the participation of two groups of people that have been instrumental in shaping the relationships between consumers. . . . Promises to provide fertile ground for discussion."
— Winterthur Portfolio
"Particularly valuable in that McGovern argues persuasively."
— American Journalism
"This is a wonderful book, brilliantly researched and elegantly written.
George Lipsitz, University of California, Santa Barbara"
"A fascinating intellectual journey. . . . a compelling story of American citizenship.
Jean-Christophe Agnew, Yale University"