Sold!: Direct Marketing for the Real Estate Pro

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Overview


About the Author:
Lois K. Geller is founder and president of Mason & Geller Direct

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More About This Book

Overview


About the Author:
Lois K. Geller is founder and president of Mason & Geller Direct

Product Details

Meet the Author

Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency and has extensive executive experience at other agencies as well. Lois is the author of Response! The Complete Guide to Profitable Direct Marketing, Direct Marketing Techniques, and Customers For Keeps. She is a frequent radio and television panelist. Her “Direct Marketing Diva” column is featured in Fortune On-Line. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada. Lois Geller lives in Hollywood, Florida.

Table of Contents


Preface     ix
Foreword   Don Peppers   Martha Rogers, PhD     xi
Building Relationships with People-Not Prospects     1
Why Use Direct Marketing to Build Your Business?     9
The Big Real Estate Offer and The Little DM Offer     27
Who Are Your Prime Sellers? Who Are Your Prime Buyers?     39
The Real Estate Website     53
The Gold in Your Database     65
Direct Mail Creative     77
Real Estate Direct Response Advertising     97
Planning a Campaign     113
DM Math for Real Estate Agents     123
The Successful Real Estate Marketer     133
New Creative Approaches     145
Appendix
I'd Like to Hear from You     155
Glossary of Direct Marketing Terms     157
Resource Directory     163
About the Author     171
Index     173
Customer Reviews
Average Rating 5
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  • Anonymous

    Posted April 7, 2008

    Awesome!

    I didn't know what sparked me to buy this book but I am thrilled that I did. what a terrific perspective. The recommendations she makes real real sense and they work!

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  • Anonymous

    Posted March 28, 2007

    This book helped me get 5 new listings

    I bought this book on a whim, and then read it in one weekend and did what it said. I tried a letter mailing instead of postcards and it worked. 5 new listings, one new buyer and I'm recommending this book...5 stars!

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  • Anonymous

    Posted January 5, 2007

    Got three new listings already.

    I bought this book on a whim, as the real estate business here in Houston has been slow, very slow. I worked on the plan, the way Geller said, and now I've received listings for expensive homes...like ones I never usually get. Thanks for this book

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