Sold!: Direct Marketing for the Real Estate Pro

Sold!: Direct Marketing for the Real Estate Pro

by Lois K. Geller
     
 

This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to

Overview

This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you’ll be planting more “sold” signs and growing your business in no time.

REVIEWS

"Geller, who has done marketing campaigns for Ford Motor Co., Weight Watchers and American Express, takes her knowledge and transfers it into an easy-to-follow workbook....It is obvious that part of Geller's success in marketing is due to her confidence. She assures us throughout the book that her advice is no-fail if implemented properly and patiently. So, whether you are a real estate professional or any other professional seeking business, you will learn something from this book."
Meredith Daniels, Newsday, 2007/02/23

“New Real Estate Training and Marketing Idea Books . . .I love to read what new in real estate ideas and training, I just received SOLD! Direct Marketing for the Real Estate Pro, by Lois Geller. This Lady teaches Direct Marketing, and this is her first book directed at our Industry, Wow, she hits it right on the head. If your looking for some great new fresh ideas for marketing using direct mail,email and the Internet this is a great book to get and read, here's her web site www.MasonGeller.com www.fredcarver.com , 2007/04/01

“SOLD! Direct Marketing for the Real Estate Pro shows real estate agents and brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois Geller introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces.” Realtor.org, 2007/04/07

“The book is a comparative rarity in the DM field: It focuses on a vertical market, rather than providing a broad — and perhaps daunting, to someone not in an academic environment — overview. “Sold!” offers advice on how real estate professionals can effectively use several different media, including direct mail, radio, e-mail and Web sites. Every chapter features either examples or exercises tailored to the real estate audience. In that, the book is a masterpiece of targeting, and as such potential readers receive their first lesson even before they crack the spine.” Direct Magazine, 2007/05/01

“My experience gave me an unexpected idea for my fourth book: Sold! Direct Marketing for the Real Estate Pro. It landed on bookstore shelves in January and has almost sold out of its first printing.” ––Lois Geller’s article CNN Money and bizyahoo.com, 2007/05/09

Product Details

ISBN-13:
9781933102276
Publisher:
Capital Books, Incorporated
Publication date:
11/15/2006
Series:
Capital Ideas for Business and Personal Development Series
Pages:
224
Product dimensions:
6.00(w) x 9.00(h) x 0.50(d)

Meet the Author

Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency and has extensive executive experience at other agencies as well. Lois is the author of Response! The Complete Guide to Profitable Direct Marketing, Direct Marketing Techniques, and Customers For Keeps. She is a frequent radio and television panelist. Her “Direct Marketing Diva” column is featured in Fortune On-Line. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada. Lois Geller lives in Hollywood, Florida.

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