Sold Separately: Children and Parents in Consumer Culture / Edition 1

Sold Separately: Children and Parents in Consumer Culture / Edition 1

by Ellen Seiter
     
 

"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle class aversion to children's TV and mass… See more details below

Overview

"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence supposed moral failure--of working class memebers, women, and 'increasingly children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives." --Kirkus Review

"In this thought-provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters." --Publishers Weekly

"An important book for those desiring an overview of the toy industry's impact on consumer culture . . . [it] provides a fair and well-balanced view of the industry." --Kathleen M. Carson, associate editor, Playthings

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Product Details

ISBN-13:
9780813521985
Publisher:
Rutgers University Press
Publication date:
03/01/1995
Series:
Communications, Media, and Culture Series
Edition description:
Reprint
Pages:
276
Product dimensions:
6.00(w) x 9.00(h) x 0.62(d)
Lexile:
1450L (what's this?)

Table of Contents

List of Illustrations
Acknowledgments
Introduction1
Ch. 1Children's Desires/Mothers' Dilemmas: The Social Contexts of Consumption7
Ch. 2Buying Happiness, Buying Success: Toy Advertising to Parents51
Ch. 3The Real Power of Commercials: Questioning the Terms of Debate96
Ch. 4Utopia or Discrimination?: Commercials for Kids115
Ch. 5Toy-based Videos for Girls: My Little Pony145
Ch. 6Action TV for Boys: Slimer and the Real Ghostbusters172
Ch. 7Toys "R" Us: Marketing to Children and Parents193
Conclusion227
Notes235
Index249

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