Sold Separately: Children and Parents in Consumer Culture / Edition 1

Sold Separately: Children and Parents in Consumer Culture / Edition 1

by Ellen Seiter
     
 

ISBN-10: 081352198X

ISBN-13: 9780813521985

Pub. Date: 03/01/1995

Publisher: Rutgers University Press

"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle class aversion to children's TV and mass…  See more details below

Overview

"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence supposed moral failure--of working class memebers, women, and 'increasingly children.' . . . Positive guidance for parents uncertain of the role of TV and TV toys in their children's lives." --Kirkus Review

"In this thought-provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters." --Publishers Weekly

"An important book for those desiring an overview of the toy industry's impact on consumer culture . . . [it] provides a fair and well-balanced view of the industry." --Kathleen M. Carson, associate editor, Playthings

Product Details

ISBN-13:
9780813521985
Publisher:
Rutgers University Press
Publication date:
03/01/1995
Series:
Communications, Media, and Culture Series
Edition description:
Reprint
Pages:
276
Product dimensions:
6.00(w) x 9.00(h) x 0.62(d)
Lexile:
1450L (what's this?)

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