Sonic Branding: An Introduction [NOOK Book]

Overview


Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this...
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Sonic Branding: An Introduction

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NOOK Book (eBook - Revised edition)
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Overview


Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
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Product Details

  • ISBN-13: 9780230564275
  • Publisher: Palgrave Macmillan
  • Publication date: 10/6/2003
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Revised edition
  • File size: 871 KB

Meet the Author


Daniel Jackson is Founder and Managing Director, Sonicbrand Ltd.
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Table of Contents

List of figures
List of tables
Foreword
Preface
Le marque sonique
Acknowledgements
Pt. 1 What is Sonic Branding? 1
Ch. 1 The opportunity knocks 5
Ch. 2 Jingle all the way 11
Ch. 3 What the movies did for us 16
Ch. 4 What is sonic? 23
Ch. 5 The sciency bit 27
Ch. 6 The three elements of sound 38
Pt. 2 The Nature of Brands 49
Ch. 7 A historical perspective 51
Ch. 8 Brand and its symbols 54
Ch. 9 McBrands 60
Ch. 10 The essence of brand is belief 63
Ch. 11 Turning beliefs into brands 66
Ch. 12 Generating belief - the greatest story ever told 73
Ch. 13 Any belief can become a brand 80
Ch. 14 Definition of a brand 86
Ch. 15 Branding 87
Pt. 3 This is How We Do It 97
Ch. 16 The sonic branding engine 99
Ch. 17 Brand brief 100
Ch. 18 Creative learning 104
Ch. 19 Moodboards 115
Ch. 20 Identity 122
Ch. 21 Sonic language 124
Ch. 22 Sonic guidelines 129
Ch. 23 Sonic logo 141
Ch. 24 Technical considerations 147
Ch. 25 Experience 149
App Dialogues 152
Glossary 169
References 170
Recommended further reading 173
Index 175
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Customer Reviews

Average Rating 4
( 13 )
Rating Distribution

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(9)

4 Star

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3 Star

(1)

2 Star

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1 Star

(3)

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Sort by: Showing 1 – 11 of 13 Customer Reviews
  • Anonymous

    Posted January 29, 2013

    To below

    Its a song....

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 9, 2013

    Rose Story Chapter 1- Nightmares Attacks!

    ???- Rose! Rose!*Rose looked up from her meal to see Cocoa runnng towards her*
    Rose- Is something wronge Cocoa?*Cocoa nods*
    Cocoa- THE DARK CREATURE ARE BACK!!
    Rose- WHAT!!*she runs out with Cocoa following*You go in the X-Tornado and follow me okay.*Cocoa nods and runs back*Rose pick up her pace when she could make out shapes in the disance* She runs in to see Miles, Blackdiamond, and Slasher fighting the dark creatures or nightmares as Rose and the others like to call them*Miles was firing arrow after arrow while Blackdiamond and Slasher was throwing punches after punches* Two nightmares saw her and started running towards her* She didn't wait. She ran up to met them* She triped both of them with her leg while Miles shot two arrows at them* both arrows hit there marks and both nightmares disappered* She ran up to Miles*
    Rose- Miles, What's happening?
    Miles- They must of found out our plans to travel into the past.
    Rose- How?*She called as she sent another nightmare over her shoulder*
    Slasher- That's the problem. We don't know.*turns around to duck the claws of a nightmare before senting him flying*
    Rose- Where Blackdiamond? We can finish this battle fast.
    *Slasher nods north*Rose took off to search for Blackdiamond*
    Miles- Slasher duck.*fires an arrow and Slasher ducks in time. The arrow hits the nightmare standing just a few feet away from him*(Back to Rose)
    Rose- Blackdiamond!*she cries as she ducks another nightmare and sents it flying*Blackdiamond runs up to her*
    Blackdiamond- Yea?
    Rose- We need to get this over with.
    Blackdiamond- Do we have to? You know that always give us a headache afterwards.Rose takes out a Chaos Emeral*
    Rose-We have no choice. Ready.*Blackdiamond nods*Both girls close their eyes and they began to glow*all nightmare stop and stare and hiss in anger. Their only weakness was Chaos energy*A bright light shoots out and once everyone got their sight back in the place of the bright light were two glowing figures. Super Rose and Super Blackdiamond(or whatever you want to call it)
    Rose- Get Ready Nightmares! CHAOS SPEAR!!*half of the mightmare army was destrolled*
    Blackdiamond- Hey! What about me!*She attckes the nightmares while Rose goes and checks on her friends*
    (With Rose)
    Rose- Guys! Are you okay?
    Slasher- Never felt better!
    Miles- Were fine.*Rose nods at them and Cocoa comes in flying the X-Tornado. She parks it*
    Cocoa-Are you guys ready?
    Rose- Just waiting for Blackdiamond.*everyone got into the plane and waited for Blackdiamond*
    Cocoa- Miles, did you get the thing.
    Miles- Of course we did!*hold up what lookes like a Chaos Emeral*This emeral contained chaos power but a different kind. This kind that allowed you to go throught time* It was called the Chaos Emeral Of Time. It was half red half black*
    Cocoa- Good! Now I can finish it.*Blackdiamond come walking up and hoppes in the plane*
    Rose- What took you so long?
    Blackdiamond- Just like my father always saided. Take pride in your skills and let your enemy know it!*everyone sighs. Cocoa takes them home*(back at home)
    *Slasher was taking a shower while Cocoa and Miles were working on the plans*Rose started walking out*
    Blackdiamond- Where are you going?
    Rose- Somewhere. Okay.*She walks in leaving Blackdiamond stareing after her*(guys if you have a question go to the result that doesn't have one of my chapters in it. Like if i wrote chapter 8 then you would write your ? at the next result where chapter 9 would be and i will answer it at the end of the story)

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 18, 2013

    This is a wast of my TIME AND MONEY

    This ia so flippin stupid it deserves hmmmmmm negitve 1,000000000000000000000000000 totla wast

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 22, 2013

    Hey

    Get a room guys!!!! XD jk jk

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 21, 2013

    ADVICE BOY

    Serch minecraft result 1

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 15, 2013

    Alex

    No bella i do.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 11, 2013

    Bella

    Well...would you go out with me?

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 4, 2012

    Wats up?

    Dah....the sky! Everyone knew that

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 9, 2012

    What?

    Whats the book about?

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 11, 2012

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 12, 2012

    Ninjastar to bloodspirit

    Hisses at him wt h did you do mousedung

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 – 11 of 13 Customer Reviews

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