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From the Publisher"It will be of use to any student of the way consumer techonologies colonise our everyday lives." Rob Clowes
"Bull's meditation on the iPod has many merits" Rob Clowes
Michael Bull, aka Professor iPod or Dr. iPod, is a professor in media and film at England's University of Sussex who studies the cultural impact of digital music devices. He has spent the last three years interviewing more than 1,000 iPod owners in the United States and abroad for his new book - Wired News
Lecturer Dr. Michael Bull is "the world's leading — perhaps only — expert on the social impact of personal stereo devices," The New York Times.
"Bull (Univ. of Sussex, UK)—aka Professor iPod (per Wired magazine)—presents a sociological, scholarly view of the culture shifts resulting from the iPod...Recommended."
— N.J. Johnson, Metropolitan State University, Choice