40 selections on enduring intellectual value—classic articles,book excerpts,and research studies—that have shaped the study of mass media and our contemporary understanding of it. Included are carefully edited selections from the works of the most distinguished observers of the mass media,past and present,from Harold D. Lasswell,Hadley Cantril,and Neil Postman to Kathleen Hall Jamieson,Michael Eric Dyson,and Annette Kuhn.
Part 1. Media Effects
CHAPTER 1. The Relationship of Media and Society
1.1. Harold D. Lasswell, from "The Structure and Function of Communication in Society," in Lyman Bryson, ed., The Communication of Ideas
1.2. Paul F. Lazarsfeld and Robert K. Merton, from "Mass Communication, Popular Taste, and Organized Social Action," in Wilbur Schramm and Donald F. Roberts, eds., The Process and Effects of Mass Communication, rev. ed.
1.3. Kurt Lang and Gladys Engel Lang, from "The Mass Media and Voting," in Eugene Burdick and Arthur J. Brodbeck, eds., American Voting Behavior
1.4. Elihu Katz, from "The Two-Step Flow of Communication: An Up-to-Date Report on an Hypothesis," Public Opinion Quarterly
1.5. Jonathan Cohen, from "Parasocial Relations and Romantic Attraction: Gender and Dating Status Differences," Journal of Broadcasting and Electronic Media
CHAPTER 2. Functionalism, Uses, and Gratifications