South-Western Corporate View

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Overview

Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. In Corporate View Communications students engage in realistic, online activities typically performed by entry-level employees in the communications department of a large corporation. Students learn eight essential areas of technical communication and use multiple media to complete projects. Skill development is exercised by role playing as corporate communications managers.

Presents Internet/Intranet-based activities that enable interns to experience work environments in various departments within an orgnization including human resources, management, finance and accounting, and legal.

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Product Details

  • ISBN-13: 9780538692908
  • Publisher: Cengage Learning
  • Publication date: 9/28/1999
  • Edition description: New Edition
  • Pages: 400
  • Product dimensions: 8.42 (w) x 10.88 (h) x 0.68 (d)

Meet the Author

Karl Barksdale is currently an instructor at the Utah County Academy of Sciences and is a former instructor at Farrer Middle school in Provo, UT. He has recently been a consultant for Google. Formerly a Development Manager for the Training and Certification team at WordPerfect Corporation, he obtained a master's degree in curriculum from the University of Utah and applied his degree as the Secondary Curriculum Coordinator for Provo School District. Later he returned to education as a Business Education instructor. Since that time he has authored more than 50 business and computer education textbooks for South-Western Educational Publishing, Course Technology, Speaking Solutions, and other publishers.

Christa McAuliffe Fellow, Brigham Young Univeristy, Provo, Utah

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Table of Contents

Section 1: Successful Business Communications Chapter 1: Communicating with a Corporate View Chapter 2: Analyzing Your Audience Chapter 3: Pinpointing Your Purpose Section 2: Short Corporate Communications Chapter 4: Writing General to Specific Chapter 5: Planning for Parameters Chapter 6: Stating the Case Simply Section 3: A Corporate Communications Project Chapter 7: Projecting Your Personality Chapter 8: Making Your Words Accessible Chapter 9: Preparing Your Delivery Chapter Review

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