South-Western Corporate View

South-Western Corporate View

by Karl Barksdale, Michael Rutter
     
 

Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. In

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Overview

Corporate View is a series of text/simulations that use a live corporate Intranet. Students learn to communicate and understand corporate terminology, research and make business decisions, use the Internet and corporate Intranet as office tools, and work in real and virtual teams. The Corporate View titles can be used in any order, independently or jointly. In Corporate View Communications students engage in realistic, online activities typically performed by entry-level employees in the communications department of a large corporation. Students learn eight essential areas of technical communication and use multiple media to complete projects. Skill development is exercised by role playing as corporate communications managers.

Product Details

ISBN-13:
9780538692908
Publisher:
Cengage Learning
Publication date:
09/28/1999
Edition description:
New Edition
Pages:
400
Product dimensions:
8.42(w) x 10.88(h) x 0.68(d)

Table of Contents

Section 1: Successful Business Communications Chapter 1: Communicating with a Corporate View Chapter 2: Analyzing Your Audience Chapter 3: Pinpointing Your Purpose Section 2: Short Corporate Communications Chapter 4: Writing General to Specific Chapter 5: Planning for Parameters Chapter 6: Stating the Case Simply Section 3: A Corporate Communications Project Chapter 7: Projecting Your Personality Chapter 8: Making Your Words Accessible Chapter 9: Preparing Your Delivery Chapter Review

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