Southwest Airlines

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Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike.

Throughout its history, Southwest has championed a culture that puts employees first, creating a productive workforce by hiring for "attitude before aptitude" (because skills can be taught) and allowing employees to be themselves at work. The founders' philosophies of "servant leadership" and a "fun-LUVing" attitude continue to attract employees and influence the company's daily work today. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Southwest's powerful business model and strategies, as well as its hiring practices and corporate culture.

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Editorial Reviews

From the Publisher

"Lauer, a freelance writer and editor, draws from interviews with leaders, managers, employees, and passengers of Southwest Airlines to provide a discussion of the company from its early days to the present, as well as its unique corporate culture that puts employees first. He also describes the company as a role model for other organizations, its customer service, leadership, people-friendly attitude, and corporate, hiring and training, and employee practices."


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Product Details

  • ISBN-13: 9780313378638
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 6/1/2010
  • Series: Corporations That Changed the World Series
  • Pages: 190
  • Sales rank: 1,244,185
  • Product dimensions: 6.20 (w) x 9.30 (h) x 0.80 (d)

Table of Contents

Acknowledgments ix

Chapter 1 An Introduction to Southwest Airlines 1

Chapter 2 The History of Southwest Airlines: Founders and Leaders 7

Chapter 3 Southwest's Unique Corporate Culture 29

Chapter 4 A Role Model for Other Organizations 45

Chapter 5 Satisfied Customers and Frequent Flyers 59

Chapter 6 Love, Freedom, and Southwest's Corporate Practices 67

Chapter 7 Southwest's People and Planes 97

Chapter 8 Hiring and Training: Southwest's University for People 109

Chapter 9 Customer Service, Blogging, and Security at Southwest 129

Chapter 10 Leadership at Southwest 145

Appendix: Southwest Airlines Timeline 165

Notes 177

Bibliography 183

Index 185

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Customer Reviews

Average Rating 2.5
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    Posted July 30, 2012

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    Posted January 9, 2012

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