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From the Publisher"Blanke reminds readers that the growth of consumer culture in the U.S. was more than a phenomenon of 20th-century urban development. Extensive endnotes and tables ... enhance this thoroughly researched book. Of considerable value to scholars interested in the U.S.'s social, cultural, and economic changes."
"This is a closely and ingeniously argued book. Blanke breaks new ground by using quantitative analysis of the advertising in late-nineteenth-century markets, and he provides extensive documentation for his narrative. He challenges the interpretations of rural consumerism advanced during this era."
— Journal of Illinois History