Spa Business Strategies: A Plan for Success / Edition 1

Spa Business Strategies: A Plan for Success / Edition 1

by Janet M. D'Angelo
     
 

ISBN-10: 1401881645

ISBN-13: 9781401881641

Pub. Date: 11/29/2005

Publisher: Cengage Learning


Spa Business Strategies: A Plan for Success goes beyond theory to address the business and marketing strategies that are vital to operating a successful day spa. Unlike other books that focus on simplistic definitions and technical jargon, this user-friendly, easy-to-read text takes a more thoughtful and interactive approach to the subject, analyzing the…  See more details below

Overview


Spa Business Strategies: A Plan for Success goes beyond theory to address the business and marketing strategies that are vital to operating a successful day spa. Unlike other books that focus on simplistic definitions and technical jargon, this user-friendly, easy-to-read text takes a more thoughtful and interactive approach to the subject, analyzing the current and future state of the industry, explaining fundamental practices in business development, and interpreting data in a meaningful way that highlights the real concerns of day spa owners. The interactive approach is meant to involve the reader and encourage the completion of the challenging tasks involved in starting and maintaining a successful business. The text uses thought-provoking questionnaires, targeted worksheets, and practical examples to guide the reader through important business topics such as developing a business plan, purchasing a day spa, finding the right location, financing, marketing, utilizing technology, designing a functional spa, and much, much more. This unique text is designed to encourage the day spa owner or future manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry.

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Product Details

ISBN-13:
9781401881641
Publisher:
Cengage Learning
Publication date:
11/29/2005
Edition description:
Older Edition
Pages:
356
Product dimensions:
7.90(w) x 9.20(h) x 0.80(d)

Table of Contents


Chapter 1: Analyzing the Market Chapter 2: Getting Down to Business Chapter 3: Purchasing a Day Spa Chapter 4: Architecture and Design Chapter 5: Choosing Products and Equipment Chapter 6: Techno- Savvy or Utilizing Technology Chapter 7: Marketing Strategies Chapter 8: Developing Marketing Materials Chapter 9: Sales and Services Chapter 10: Policies and Procedures Chapter 11: Maintaining Your Business Conclusion Reference

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