Spark: Be More Innovative Through Co-Creationby John Winsor
The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.
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Meet the Author
John Winsor's goal has been to help companies listen to and learn from the key voices in their communities by using organic, bottom-up anthrojournalistic tools to help them co-create new marketing and product development strategies. Winsor holds an MBA from the University of Denver. In 1986, he founded Sports & Fitness Publishing, which he sold in 1998 to Conde Nast and Emap. He started Radar Communications in 1998, which in 2007 merged with Crispin Porter + Bogusky, an advertising agency famous for its nationwide Truth, Burger King, Volkswagen and other campaigns. Winsor heads CPB’s Strategy and Product Innovation departments and orchestrates the growing network of relationships between business, creativity, and customer insight. He is also the author of Spark and co-author, with Alex Bogusky, of Baked In, also published by Agate B2. His books have been profiled in Advertising Age, Adweek, and Fast Company.
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