SPARK: Be More Innovative Through Co-Creation

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Overview


In SPARK: Be More Innovative Through Co-Creation, author John Winsor wants to inspire readers to think about innovation in new ways. At the foundation of innovation is the ability to understand a community and its individual members, well enough to anticipate what products and services might be needed in the future. In the simplest form, this means getting out of the office and exploring the customer’s world. In the introduction, Winsor reveals how SPARK can help readers ...
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1419503162 Has stickers on cover. Otherwise in new condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (if ... available) for much faster delivery. Delivery confirmation on all US orders. Read more Show Less

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Spark: Be More Innovative Through Co-Creation

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Overview


In SPARK: Be More Innovative Through Co-Creation, author John Winsor wants to inspire readers to think about innovation in new ways. At the foundation of innovation is the ability to understand a community and its individual members, well enough to anticipate what products and services might be needed in the future. In the simplest form, this means getting out of the office and exploring the customer’s world. In the introduction, Winsor reveals how SPARK can help readers actively co-create new innovation solutions:

""SPARK is structured in four sections: Section One - The Team; Section Two - The Customer; Section Three - The Company; and Section Four - The Culture. Each of these sections represents a different part of the innovation ecosystem. Successful innovation happens where these four parts of the ecosystem interact and overlap in unique ways.

""Each chapter opens with an interview, called Inspiration, which offers a unique perspective on a specific innovation issue. The second segment in each chapter, called Tools, offers ideas on how to put into action some of the ideas that are discussed in the opening interview.

""The third segment, called Interaction, offers a place for readers to interact within the pages of the book, joining in the co-creative process. Each Interaction segment provides a provocative exercise or question and space to draw or write down your thoughts. There is also an online component to this section, giving people the opportunity to form a community around the ideas presented in SPARK and to actively co-create new innovation solutions.

""Lastly, the fourth segment of each chapter, called Resources, can act as a road map for further exploration on the subjects discussed in the chapter.

""One of SPARK’s primary goals is to be a resource. My hope is that it can become an innovation journal for you, one that you will co-create with the wonderful people who have participated in this book. So, make SPARK yours. Write in it. Draw in it. Tape stuff to it. Rip it up! But, most of all, have fun with it! Become a part of the SPARK community."" Highlights In the spirit of co-creation, Winsor gathered several perspectives on innovation from innovative thinkers. Marketing, sales, and business professionals of all kinds will be inspired by:

•Matt Jacobson, Quiksilver

•Marsha Skidmore, Herman Miller

•Christine Halvorson, Stonyfield Farms

•Jake McKee, Lego

•Mark Parker, Nike

•Rob Bon Durant, Patagonia

• Michael Perman, Levi Strauss & Co.

• Jeff Garwood, Miller Brewing

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Editorial Reviews

From The Critics
"...unique perspectives from innovators...on how to reap the rewards of innovation... Spark is designed to foster interactive learning."
Fort Worth Star-Telegram
"...unique perspectives from innovators...on how to reap the rewards of innovation... Spark is designed to foster interactive learning."
Point magazine
"Consider this book the flint for the chain reaction of ideas waiting to happen in your mind."
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Product Details

  • ISBN-13: 9781419503160
  • Publisher: Kaplan Publishing
  • Publication date: 11/1/2005
  • Pages: 304
  • Product dimensions: 5.00 (w) x 7.38 (h) x 0.67 (d)

Customer Reviews

Average Rating 5
( 8 )
Rating Distribution

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(8)

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Sort by: Showing all of 8 Customer Reviews
  • Anonymous

    Posted August 4, 2013

    Cassidy's Bio

    NAME: Cassidy ((Cas, or Peach)) ••• GENDER: Female ••• AGE: Too old. ••• SPIECES: Chinese Fire Dragon ••• LOOKS: Dragon: Crimson scales on her back, face, upper wings, and tail. The scales on her belly, neck and under wings are black with a red tint to them. Her eyes are deep purple. HUMAN: Long bright red hair and pale skin. Her eyes stay the same color. ••• POWER: She can make fire appear even in her human form. She can also call upon other dragons for help. ••• PERSONITY: Can be shy. She is very talkitive if you get to know her. She loves to read and hang out with friends and family. If needed, she can be brave and fearless. If you hurt her or anyone she cares about, she isn't afraid to attack. ••• CRUSH: Nope. ••• RELATIONSHIP STATUS: Single ••• PAST: Ask her d find out. ••• LIKES: Reading, writing and making fire appear. In dragon form, she loves to fly and sleep. ••• OTHER: Get to know her.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 4, 2013

    Plums bio

    Name - Plum figueria. Age - baby. Gender - female. Species - chinies fireball mixed with swedish shortsnout, dragon. Looks - purple with a white snout and a white flame mark on her back. Personality - meet her.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 28, 2013

    Star

    Name••• look up.... •••age••• teen ••• apperince••• dark grey with a scar over right eye. Green eyes has sharp talons that looks like steel••• speicies••• night and ice •• mood••• up to you. Looking for a mate.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 27, 2013

    ~``¿¿Eragog's Bio¿¿``~

    NAME: Eragog••• AGE: Very old. She is one of the Ancients. ••• GENDER: Female. ••• SPECIES: Fire Dragon. ••• APPEARANCE: Deep rose red scales on her back, tail, legs, arms, back of neck, and face. Golden scales on her belly, front of neck, and inside of wings, she also has a fire flame shaped tail tip that is golden and very heavy. She has three spikes on each cheek that jut back, pointing behind her. She has horns that are very long because of her age and curve toward her face, they are also golden and tipped with an ember color. Her eyes are a fierce fiery red. She has some sort of Celtic markings on her wings to indicate where she was born and ruled. •••PERSONALITY: That depends on you. She is full of stories and ancient tales of her past. She is protective and can be fierce. She has a sweet side as well if you can find it. ••• MATE: none. ••• CRUSH: Not yet. ••• HATCHLING: She had one but she is deceased, her name was Sunari.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 27, 2013

    Gold

    Name: Gold. Gender: Male. Age: 25. Type: Goldspark (A powerful dragon that can summon lightning at will. He is also capable of reaching extremely high altitudes). Appearance: Golden skin with deep, blue eyes. In battle, his large scales become a dark blue color. Kin/History: his parents died, and only his brother remains. His brother is currently hiding out somewhere. Other: is funny and kind. Occassionally brave.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 26, 2013

    ~Aqua's bio~

    -Full name- Aquannmiassfarrrr -Usually used name- Aqua -Looks like- A turquoise she dragon with white eyes and spots that can light up start at her snout and wound around to her tail. She has gills. -Speices- Seawing -History- just ask. -Age- 364 -Family- just ask. -Theme song- Skyfall by Adele

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 26, 2013

    Ginger'Bio

    Dragon. 2 years old. Female. Bright neon blue eyes. Bright/dark green everywere even my wings. My powers are ice and fire and plasma. I wear a Key necklace.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 26, 2013

    Ariana's bio

    Name:Ariana. Full:Ariana Harmony Fox. Nickname:Ari, Ana for now.... Power(s):Ice, water, and a bit of fire. Others are unknown. Description:A silver therianthrope with a white flare on her chest. Kin:unknown. Mate:none. Offspring:none. Crush:unknown. Other:Long claws and poison fangs. Wings. Scales. Silver flame at tail end when angry, fur when not. All for now...

    Was this review helpful? Yes  No   Report this review
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