Speak like a CEO: Secrets for Commanding Attention and Getting Results

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More About This Book

Overview

An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

  • Reveals the secrets for communicating in any situation
  • Describes simple techniques for acing speeches, presentations, media interviews, Q&A sessions, business meetings, and more
  • Outlines self-improvement plans that can easily be customized to your needs
  • Shares secrets from top leaders, including Mario Cuomo's technique for overcoming stage fright and Colin Powell's secret for projecting authenticity

Product Details

  • ISBN-13: 9780071451512
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 3/31/2005
  • Edition number: 1
  • Pages: 240
  • Sales rank: 320,391
  • Product dimensions: 6.40 (w) x 9.30 (h) x 0.83 (d)

Meet the Author

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner. For more information, visit www.speaklikeaceo.com.

Table of Contents

1 What it means to speak like a CEO (the ones you really admire) 3
2 Eight secrets of successful CEOs and leaders who speak well 17
3 You're as good as you decide to be 27
4 What you can learn from ten thousand leaders and working on TV for twenty years 37
5 The eight most frequent mistakes people make in front of crowds and cameras 47
6 The authenticity gap : why the real you must shine through 57
7 Taking stock : how do your skills add up? 67
8 Creating a plan : leaders know it's the way to get farther, faster 77
9 Speeches 91
10 Presentations 107
11 Q&A sessions : thinking on your feet 121
12 Media interviews 133
13 Leading meetings 147
14 Conversations 161
15 Ten things you can do to guarantee success 175
16 Five coaching plans 183
App The Gettysburg Address : Abraham Lincoln 211

Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 6 Customer Reviews

  • Posted July 15, 2010

    more from this reviewer

    I'm Sorry I Spent the Money

    Anything of any practical value in this book had already been written before.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 5, 2010

    Great book! Easy to read!

    I highly recommend Speak Like a CEO for anyone who will be doing any public speaking. I enjoyed the tips and examples...practical, relevant information. This book has been useful in improving my attitude and confidence in public speaking.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 3, 2006

    ok,only if you want to be a CEO

    The title says exactly what it is. If you are just looking for improving speaking skills, this is not for you.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted October 9, 2006

    A practical guide to speaking like the boss

    As a television news anchor for 20 years, author Suzanne Bates understands the importance of communication. She takes a practical approach to this well-worn field, using examples from her own experience and stories about famous people. Some of her suggestions have appeared elsewhere, so the subhead saying that she is revealing top executives 'secrets' may be somewhat of a stretch, but she succeeds in boiling down the information to several series of rules. Then she provides many numbered lists to help you remember the guidelines. We recommend this book as a good place to start if you are nervous about public speaking or new at making speeches, chairing meetings or standing up in front of a crowd.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted June 17, 2005

    Valuable information for any professional

    'Speak like a CEO' is a great guide for anyone in business who wants to learn how to really make it to the top. The author makes a valid argument as to why becoming more confident at speaking, presenting, and communicating in general is so important in the business world. I frequently make presentations to different audiences, whether they be my own employees or potential clients. I had been struggling with my confidence and with my style. Some suggested that I was too 'bland' (for lack of a better word), but I didn't know how to make my presentations more interesting without losing content. 'Speak' has many different techniques on how to keep your audience interested. I used some of them at my next meeting and recieved great feedback from my audience. The book also has many evaluation sheets to help you determine how you are in different areas of communicating.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 22, 2010

    No text was provided for this review.

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