Speak like a CEO: Secrets for Commanding Attention and Getting Results

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Overview

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a ...

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Speak Like a CEO: Secrets for Commanding Attention and Getting Results: Secrets for Communicating Attention and Getting Results

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Overview

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.

As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers—and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell, Oprah Winfrey, Jack Welch, and Richard Branson. You'll learn techniques of Hillary Clinton, Joe Biden, and even Abraham Lincoln. Speak like a CEO shows you how to:

  • Overcome pressure and project a relaxed, comfortable presence
  • Warm up any meeting and keep your audience engaged
  • Discover your own authentic way to communicate
  • Handle difficult conversations, interviews, and questions with confidence
  • Ace the most challenging situations, including speeches, presentations, media interviews, Q&A sessions, business meetings, public debates, and more
  • Create a simple, step-by-step plan so that you master every aspect of speaking

Your guide to handling any communication challenge like a pro, Speak like a CEO is one resource you don't want to be without. Whether you're on your way to the top or you've already arrived, you'll refer to it again and again.

"Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you're giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!"

—Cheryl Richardson, author of Take Time for Your Life

"In Speak Like a CEO Suzanne Bates provides clear and wise advice on how to find our authentic voice. This is a truly valuable book."

Ken Blanchard, Co-author The One-Minute Manager® and The Secret

"It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best communicate their firm's vision to customers, vendors, and employees. Speak like a CEO shows you how."

—Tom Stemberg, CEO of Staples

"Must reading for anybody who wants to make a connection—whether it's through a TV screen, in a boardroom, or on a stage."

—Miles O'Brien, CNN news anchor

"Suzanne Bates's advice is concise and practical. Communication within your organization and with the media is critical to image and success. This book will help every executive do a better job."

—Chris Hansen, Dateline NBC

"Suzanne Bates's book provides a wealth of usable information in an easy-to-use format that will prove useful and effective for leaders in all sectors: public, private, or not-for-profit."

—Jane Swift, former governor of Massachusetts

Award-winning news anchor and top CEO communication coach Suzanne Bates arms you with powerful tools for crafting an authentic communication style all your own. And, with the help of examples from many of the all-time great communicators, she schools you in proven techniques for acing any communication challenge, including speeches, presentations, media interviews, toasts, and more.

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Product Details

  • ISBN-13: 9780071451512
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 3/31/2005
  • Edition number: 1
  • Pages: 240
  • Sales rank: 405,928
  • Product dimensions: 6.30 (w) x 9.30 (h) x 0.90 (d)

Meet the Author

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner. For more information, visit www.speaklikeaceo.com.

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Table of Contents

1 What it means to speak like a CEO (the ones you really admire) 3
2 Eight secrets of successful CEOs and leaders who speak well 17
3 You're as good as you decide to be 27
4 What you can learn from ten thousand leaders and working on TV for twenty years 37
5 The eight most frequent mistakes people make in front of crowds and cameras 47
6 The authenticity gap : why the real you must shine through 57
7 Taking stock : how do your skills add up? 67
8 Creating a plan : leaders know it's the way to get farther, faster 77
9 Speeches 91
10 Presentations 107
11 Q&A sessions : thinking on your feet 121
12 Media interviews 133
13 Leading meetings 147
14 Conversations 161
15 Ten things you can do to guarantee success 175
16 Five coaching plans 183
App The Gettysburg Address : Abraham Lincoln 211
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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted May 5, 2010

    Great book! Easy to read!

    I highly recommend Speak Like a CEO for anyone who will be doing any public speaking. I enjoyed the tips and examples...practical, relevant information. This book has been useful in improving my attitude and confidence in public speaking.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 9, 2006

    A practical guide to speaking like the boss

    As a television news anchor for 20 years, author Suzanne Bates understands the importance of communication. She takes a practical approach to this well-worn field, using examples from her own experience and stories about famous people. Some of her suggestions have appeared elsewhere, so the subhead saying that she is revealing top executives 'secrets' may be somewhat of a stretch, but she succeeds in boiling down the information to several series of rules. Then she provides many numbered lists to help you remember the guidelines. We recommend this book as a good place to start if you are nervous about public speaking or new at making speeches, chairing meetings or standing up in front of a crowd.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted July 15, 2010

    more from this reviewer

    I'm Sorry I Spent the Money

    Anything of any practical value in this book had already been written before.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 3, 2006

    ok,only if you want to be a CEO

    The title says exactly what it is. If you are just looking for improving speaking skills, this is not for you.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 17, 2005

    Valuable information for any professional

    'Speak like a CEO' is a great guide for anyone in business who wants to learn how to really make it to the top. The author makes a valid argument as to why becoming more confident at speaking, presenting, and communicating in general is so important in the business world. I frequently make presentations to different audiences, whether they be my own employees or potential clients. I had been struggling with my confidence and with my style. Some suggested that I was too 'bland' (for lack of a better word), but I didn't know how to make my presentations more interesting without losing content. 'Speak' has many different techniques on how to keep your audience interested. I used some of them at my next meeting and recieved great feedback from my audience. The book also has many evaluation sheets to help you determine how you are in different areas of communicating.

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  • Anonymous

    Posted April 22, 2010

    No text was provided for this review.

Sort by: Showing all of 6 Customer Reviews

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