Speak Out with Clout

Overview

Start speaking confidently today!
In its newly updated, 30th anniversary edition, Speak Out With Clout can help anyone improve their public speaking skills.
This book will help you succeed in public speaking, whether you are the president of a large corporation, or a guest speaker at a small club. Using simple, proven techniques, you will ...
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Speak Out With Clout

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Overview

Start speaking confidently today!
In its newly updated, 30th anniversary edition, Speak Out With Clout can help anyone improve their public speaking skills.
This book will help you succeed in public speaking, whether you are the president of a large corporation, or a guest speaker at a small club. Using simple, proven techniques, you will learn how to tell your story and create your own moving oratories. This book will show you how to —

organize, practice, and deliver your speech,
calm your nerves before getting on stage,
handle audience questions, and make a lasting impression on your audience and the media.
Most courses on how to be a good speaker require memorization, but the method in this book focuses on eye contact and conversational yet authoritative reading. It also explains how to make sure your message reaches the widest possible audience. Start speaking confidently — with clout — today!

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Product Details

  • ISBN-13: 9781551808390
  • Publisher: Self-Counsel Press, Inc.
  • Publication date: 9/15/2009
  • Edition description: 2nd Edition
  • Edition number: 2
  • Pages: 128
  • Sales rank: 1,400,967
  • Product dimensions: 6.00 (w) x 8.80 (h) x 0.20 (d)

Meet the Author

Charles Boyle was the president of National Communication Services and worked as a broadcast journalist, editorialist, commentator and news director. He specialized in writing speeches for corporation presidents, labor leaders, doctors and political figures.

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Table of Contents

PREFACE xi
1 SPEECHES SATISFY 1
Who Will Listen? 6
What Speeches Do for You, Your Cause,
or Your Company 7
For the individual 10
For the companies and causes 11
The Message 13
How to Get Speaking Engagements 15
For companies 17
For the individual 17
2 SCRIPTS 19
How to Use Scripts 26
How to Get It Down on Paper
(Yourself or with the Help of a Ghost Writer) 33
Ideas and words — keep them simple 34
Ghost writers 41
Visuals 45
vi Speak out with clout
3 READY, SET, GO! 51
Ready 53
Set 54
Go 56
4 QUESTIONS AND ANSWERS 59
Answering Questions 62
Some general guidelines 63
Recognize the nature of the question 64
Hecklers 64
When to Wrap It Up 65
5 CLIENTS QUESTION ME 67
6 THE NEWS MEDIA AND YOUR SPEECH 81
The Fourth Estate 85
The Nature of News and Newspeople 88
News Releases 93
Writing the News Release 97
Your Speech and the News Media 99
News Conferences 101
The Interview 106
Facing the TV Camera 107
A Final Word about the News Media 108
FIGURES
1 Half-paging a script 29
2 Sample script with diacritical markings and wide margins 31
3 Good "ear" writing 37
4 Script for use with slides 47
5 News release 98
6 Stressing your points 101
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