SPEAK (with CourseMate with Interactive Video Activities, Audio Studio Tools, InfoTrac 1-Semester, Speech Builder Express Printed Access Card) / Edition 1

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Overview

Created through a "student-tested, faculty-approved" review process with hundreds of students and faculty, SPEAK is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SPEAK guides students through the speech-making process with six Speech Plan Action Step activities that prompt them to develop effective speeches. With the help of sample speeches, class prep cards for instructors, chapter-by-chapter study cards for students, numerous online tools, techniques to help students address anxiety and ethical issues, and much more, SPEAK helps students gain an exceptional foundation for creating and delivering their speeches.

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Product Details

Meet the Author

Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.

Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.

Deanna D. Sellnow is the Gifford Blyton Endowed Professor of Communication and Director of Undergraduate Studies in the Department of Communication and of the Division of Instructional Communication at the University of Kentucky. She conducts faculty development workshops on instructional communication pedagogy and has published her research in regional, national, and international journals. Her research interests include the rhetoric of popular culture, particularly music as communication, and instructional communication. She is co-author of COMMUNICATE! COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage Learning.

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Table of Contents

Part 1: ORIENTATION. 1. Foundations of Public Speaking. 2. Developing Confidence through the Speech-Planning Process. 3. Listening and Responding Effectively. Part 2: PRINCIPLES. 4. Selecting an Appropriate Speech Goal. 5. Adapting to Audiences. 6. Gathering and Evaluating Information. 7. Organizing and Outlining the Speech Body. 8. The Introduction and Conclusion. 9. Presentational Aids. 10. Language and Oral Style. 11. Practicing Delivery. Part 3: INFORMATIVE AND PERSUASIVE SPEAKING. 12. Informative Speaking. 13. Understanding Persuasive Messages. 14. Persuasive Speaking. Part 4: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Ceremonial Speaking: Speeches for Special Occasions. 16. Developing and Delivering Group Presentations.

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