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It is no secret that leadership gravitates to the person who can present an effective speech. People love leaders who can keep them on the edge of their chairs. . . . Whatever their field of influence, gifted communicators have one common denominator: They can tell a story. More to the point, they can use a good story to make a point and to fix that point firmly in their listeners' minds.
from Speaker's Library of Business Stories, Anecdotes, and Humor