Speaking Faithfully: Communications as Evangelism in a Noisy World

Overview

Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being “spiritual but not religious.” To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the ...
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Speaking Faithfully: Communications as Evangelism in a Noisy World

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Overview

Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being “spiritual but not religious.” To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the theology of church communications and introduce steps to help us deliver clutter-busting messages to reach our technologically sophisticated and faith-challenged world.
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Product Details

  • ISBN-13: 9780819228109
  • Publisher: Church Publishing, Incorporated
  • Publication date: 10/28/2012
  • Pages: 132
  • Sales rank: 1,349,469
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.40 (d)

Meet the Author

Rebecca, a long-time communications strategist, has spearheaded public interest initiatives, non-partisan ballot campaigns, and church programs.

Jim, former reporter for The New York Times and The Washington Post, is founder and editor of www.episcopalcafe.com.

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Table of Contents

Acknowledgments ix

Introduction 1

1 The Theological Imperative 9

2 Aaron Sorkin Goes to Church 17

3 Tools of the Trade: Websites, Social Media, and Multimedia 36

4 More Tools of the Trade: Newsletters, Print, and Advertising 57

5 Extra! Extra!: Working with the Media 76

6 A Church Made Visible 92

7 Speaking Faithfully in a Crisis 105

Conclusion: Signs of Grace 122

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