Speaking Faithfully: Communications as Evangelism in a Noisy World
A down-to-earth guide that syncs theology with technology.
Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being “spiritual but not religious.” To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the theology of church communications and introduce steps to help us deliver clutter-busting messages to reach our technologically sophisticated and faith-challenged world.

1139806221
Speaking Faithfully: Communications as Evangelism in a Noisy World
A down-to-earth guide that syncs theology with technology.
Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being “spiritual but not religious.” To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the theology of church communications and introduce steps to help us deliver clutter-busting messages to reach our technologically sophisticated and faith-challenged world.

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Speaking Faithfully: Communications as Evangelism in a Noisy World

Speaking Faithfully: Communications as Evangelism in a Noisy World

Speaking Faithfully: Communications as Evangelism in a Noisy World

Speaking Faithfully: Communications as Evangelism in a Noisy World

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Overview

A down-to-earth guide that syncs theology with technology.
Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being “spiritual but not religious.” To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the theology of church communications and introduce steps to help us deliver clutter-busting messages to reach our technologically sophisticated and faith-challenged world.


Product Details

ISBN-13: 9780819228109
Publisher: Church Publishing, Incorporated
Publication date: 10/01/2012
Pages: 144
Product dimensions: 5.90(w) x 8.90(h) x 0.40(d)

About the Author

Rebecca Wilson works at Canticle Communications, which specializes in work for church agencies, organizations, parishes and advocacy groups. A long-time communications strategist, she has spearheaded public interest initiatives, non-partisan ballot campaigns, and church programs.


Jim Naughton is a former reporter for the New York Times and the Washington Post and is the author of four books, including a novel for young adults. He has a master's degree in American history from Syracuse Universityand was previously the canon for communications in the Episcopal Diocese of Washington. A partner in Canticle Communications, Jim is the founder and former editor of the website Episcopal Café.

Table of Contents

Acknowledgments ix

Introduction 1

1 The Theological Imperative 9

2 Aaron Sorkin Goes to Church 17

3 Tools of the Trade: Websites, Social Media, and Multimedia 36

4 More Tools of the Trade: Newsletters, Print, and Advertising 57

5 Extra! Extra!: Working with the Media 76

6 A Church Made Visible 92

7 Speaking Faithfully in a Crisis 105

Conclusion: Signs of Grace 122

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