With more than a dozen years of experience working between India and the Western world, author Craig Storti understands how misunderstanding, misinterpretation, and missed deadlines can impede business success. Teaching readers how to bridge the cultural divide, Storti offers a set of best practices that will enable Westerners and Indians to work together with extraordinary results.
"I know of no other cross-cultural communication expert who can de-mystify the hidden bulk of a culture's 'iceberg' as cogently as Craig Storti does. As he takes you below, a bright light shines on the hidden values and assumptions that govern not only the way a person from that culture communicates, but often the actual content of his message. Your own culture's unique values and communication style are revealed in the contrast. The more aware both parties become of these pitfalls in communicating across cultures, Storti shows clearly, the lower the risk of miscommunication and strained relationships."
—Jim Blake, World Learning Inc.
"Craig Storti is most famous for his use of cross cultural dialogues to illustrate culture bumps. Having read a lot of his work, I appreciate his great economy of language and overall clarity while still maintaining the ability to do complex topics justice. I think this characteristic is taken even further forward here and the book is an amazingly easy read without ever being simplistic..."
—Tim Hill, dialogin.com
"India looms as the next big opportunity for Western business, and Storti, a cross-culture communication trainer and consultant, offers advice on how to negotiate the cultural paths to the fattest profits."
—Research Book News
"Craig Storti provides a straightforward, fact-based and eminently useful guide to culture and communication issues that complicate business between Westerners and Indians. Much of the literature on culture and business is vague and theoretical—so this book stands apart. The author targets the problems that are most likely to arise in commerce, offers detailed real-life examples and shows what practical solutions businesspeople can implement. He is evenhanded in his advice, offering tips to both Westerners and Indians. Most importantly...he is businesslike in his approach, focused, practical and realistic about what is achievable."
Product dimensions: 6.16 (w) x 9.13 (h) x 0.66 (d)
Meet the Author
Craig Storti is founder and co-director of Communicating Across Cultures, a Washington, D.C.-based intercultural communication training and consulting firm specializing in seminars on cross-cultural adjustment and repatriation. With work appearing in the Washington Post, Los Angeles Times, and Chicago Tribune, he is the author of six books, including Speaking of India: Bridging the Communication Gap When Working with Indians and the bestselling Cross-Cultural Dialogues, The Art of Crossing Cultures, and The Art of Coming Home. Having lived nearly a quarter of his life abroad, he lives now in Maryland. For more information, please visit his website: www.craigstorti.com.