Special Events: Proven Strategies for Nonprofit Fundraising / Edition 2by Alan L. Wendroff, Wendroff
Pub. Date: 10/22/2003
As the philosopher Martin Buber wrote, "All real living is meeting." People like to get together. That’s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to
As the philosopher Martin Buber wrote, "All real living is meeting." People like to get together. That’s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefitsand they are greatinexperience and bad planning can make these events more troubleand a greater financial drainthan they are worth.
Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development professional Alan Wendroff’s realistic insights and pointers, this text provides a logical and comprehensive outline of event planning, with a special emphasis on fitting these events into the larger framework of the nonprofit’s organizational goals. Inside you’ll find such helpful tools as:
Seven goals for a successful event
- The Master Event Timetable (METT), a proven organizational tool that provides step-by-step guidance through the entire event process
- A case study explaining in understandable detail how to implement the advice and methods outlined
- An accompanying CD that includes sample timelines, worksheets, checklists, budgets, writing examples, decision tables, and contracts
From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning fundraiser for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, volunteer recruitment, public relations, and motivational opportunities your special event can provide. This updated Second Edition features new information in these areas, plus an entirely new chapter on using the Internet for event planning.
With the needs of nonprofit organizations only growing as donations shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit lay leaders, professionals, and staff, as well as marketing professionals and event planners who work with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to fund-raising success.
- Publication date:
- Edition description:
- Includes CD-Rom
- Sales rank:
- Product dimensions:
- 6.14(w) x 9.21(h) x 0.63(d)
Table of Contents
Introduction: Special Event Fundraising—A Beginning.
A Few Definitions for Fundraising Special Events.
Seven Goals for a Successful Special Event.
Dinner à la Heart: A Creative Special Event.
Who Will Benefit from This Book?
How to Use This Book: An Overview.
Chapter 1: The Master Event Timetable (METT).
The Master Event Timetable (METT).
To Do This Week: The METT in Action.
Master Event Timetable Applied to Dinner à la Heart.
Chapter 2: Choosing the Event.
Do Not Pass Go—Should the Organization Have an Event?
Key Elements for Executing a Special Event.
Choosing a Special Event.
Five Models for a Special Event.
Chapter 3: Monetary Goals and Budgets.
Key Elements to Consider When Putting Together the Special Event.
Calculating Revenue Sources.
Estimating Attendance: Calculating Minimum Revenue.
What Items Make Up Gross Revenue?
Packaging of Premium Tables and Advertisements.
Underwriters and Sponsors.
Revenue Considerations for Events in Smaller Communities.
Mastering Revenue and Expense Items.
Putting It All Together.
Computer Spreadsheets and Databases: Keeping the Event and the Budget on Track.
Chapter 4: Recruiting Volunteer Leadership for Your Event.
First Enlist the Stakeholders.
Agency Governing Board.
Agency Development Committee.
The Event Chair and Agency Professional.
Who’s on First?
The Community-Wide Event Committee.
Volunteers and Communication.
A Case Statement for Special Events.
Chapter 5: Networking in the Community.
The Community-Wide Event Committee—The Marketing Team.
Committee Information Kit and the Agenda for the Committee Meeting.
Underwriting the Event: Corporate Sponsorship.
Chapter 6: On the Internet: Plan an Event Online Real Quick!
Building the Structure.
An Input Screen.
The Marketing Process.
Save That Date.
A Very Clever Invitation.
In Internet Reminder.
An Actual Strategic Plan.
Chapter 7: Marketing.
Definition and Introduction to Special Event Marketing.
Identifying the Market.
Segmenting, Targeting, and Positioning.
Key Marketing Words and Actions.
A Special Event Marketing Plan.
A Special Event Marketing Plan—Example.
Riding the Internet Wave.
Getting Your Message to the Media.
Chapter 8: Special Event Administration.
The First Concerns: Location, Food, and Service.
Negotiating Points in Contracts.
Event Staffing Requirements.
Don’t Be Stingy with Servers.
Designing the Site: Where to Place the Tables and Podiums.
Printing and Printers.
Additional Considerations: Decorations, Additional Administrative Concerns.
Chapter 9: The Final Weeks to Event Day.
Master Event Timetable Introduction,
Motivational Techniques for Event Committee Members.
The Hot-Prospect Scenario.
More Motivational Techniques for Event Committee Members,
Reception and Check-In Desk.
Setting the Pace for the Event.
The PDQ Checklist.
Chapter 10: The Big Day: Why Success Is in the Details.
The Final Countdown.
Event Day—Time Line.
Chapter 11: Thank You and Goodbye!
Always Say Thank You.
How to Say Thank You.
Professional Organizations for Nonprofit Agencies.
and post it to your social network
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