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From the Publisher"This comprehensive and detail rich book is a great addition to afundraising library. Novices will find their anxiety banished andseasoned professionals will find they still can learn some things.If you want maximum mileage out of your events, use this book!"—Kim Klein, Publisher, Grassroots Fundraising Journal
"Applause for Alan Wendroff’s book, Special Events ProvenStrategies for Nonprofit Fundraising, called for a Second Edition– an encore. Alan Wendroff uses his return to the stage as anopportunity to expand upon and enrich his previously presentedspecial event strategies. In this updated edition, Wendroff guidesthe reader onto the Internet with its cost effective, timely, andconsiderable means for planning and conducting special events. Theweb-based strategies discussed in the Second Edition includevolunteer enlistment, marketing to an expanded audience, andmoment-by-moment stewardship. The newly presented strategies canfurther your event’s success and attract greater returns foraddressing organizational mission objectives." —SkipHenderson, MSW, Providing Fund Raising Counsel
"Alan Wendroff takes special events seriously. This updatededition of his work is essential for organizations seeking toinvolve today’s potential donors and volunteers."—Eugene R. Tempel, Executive Director, The Center onPhilanthropy at Indiana University, headquartered at IndianaUniversity-Purdue University Indianapolis
"Alan Wendroff significantly upgrades every developmentofficer's library with Proven Strategies for Nonprofit Fundraising,Second Edition. In one volume, Alan provides specifics that areculled from his years of experience and delivers his counsel withthe touch of a mentor and a sense of humor. This work providesadditional and valuable resources for the experienced professionaland sage advise for the novice." —Paul I. Kuznekoff, Directorof Development, The Allen and Joan Bildner Center for the Study ofJewish Life at Rutgers, The State University of New Jersey
"Once again, Alan Wendroff provides doable step-by-step planningand strategizing for special events fundraising. His proven methodis so sufficiently down-to-earth that both volunteers and staff canbenefit tremendously from this simple implementation guide.
In fact, it would make an excellent 'thank you' gift forvolunteers. They'll feel empowered and more equipped to assist withthe charitable cause for which they are willing to give time andmoney." —Nancy May, Resource Development Consultant, GoodSamaritan Foundation