Special Events: Event Leadership for a New World(Wiley Event Management Series) / Edition 4by Joe Goldblatt
Pub. Date: 10/28/2004
Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special
More and more, special events courses are being taught in hospitality and events management courses.
Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management.
Table of Contents
Part One: THEORY OF EVENT LEADERSHIP.
Chapter 1: WELCOME TO EVENT LEADERSHIP FOR A NEW WORLD.
Chapter 2: MODELS OF GLOBAL EVENT LEADERSHIP.
Part Two: EVENT ADMINISTRATION.
Chapter 3: DEVELOPING AND IMPLEMENTING THE EVENT PLAN.
Chapter 4: MANAGEMENT OF HUMAN RESOURCES AND TIME.
Chapter 5: FINANCIAL ADMINISTRATION.
Chapter 6: EVENT LEADERSHIP.
Part Three: EVENT COORDINATION.
Chapter 7: MANAGING VENDOR CONTRACTS.
Chapter 8: ON-SITE MANAGEMENT.
Chapter 9: ACCOMMODATING SPECIAL NEEDS.
Part Four: EVENT MARKETING.
Chapter 10: ADVERTISING, PUBLIC RELATIONS, PROMOTIONS, AND SPONSORSHIP.
Chapter 11: ONLINE MARKETING 305
Part Five: LEGAL, ETHICAL, AND RISK MANAGEMENT.
Chapter 12: RISK MANAGEMENT: LEGAL AND FINANCIAL SAFEGUARDS.
Chapter 13: MORALITY, LAW, AND ETHICS IN EVENT MANAGEMENT.
Part Six: TECHNOLOGY AND PROFESSIONAL DEVELOPMENT.
Chapter 14: TECHNOLOGY FOR MODERN EVENT MANAGEMENT.
Chapter 15: ADVANCING YOUR CAREER IN THE TWENTY-FIRST CENTURY.
Chapter 16: CASE STUDIES IN TWENTY-FIRSTCENTURY EVENT LEADERSHIP.
APPENDIX 1: ORGANIZATIONS AND RESOURCES.
APPENDIX 2: INTERNET SITES.
APPENDIX 3: REFERENCES.
APPENDIX 4: PERIODICALS.
APPENDIX 5: DIRECTORIES.
APPENDIX 6: AUDIO AND VIDEO RESOURCES.
APPENDIX 7: SOFTWARE.
APPENDIX 8: SAMPLE CLIENT AGREEMENT.
APPENDIX 9: SAMPLE VENDOR AGREEMENT.
APPENDIX 10: SAMPLE CATERING MENUS.
APPENDIX 11: SAMPLE INSURANCE CERTIFICATE.
APPENDIX 12: SAMPLE INCIDENT REPORT.
APPENDIX 13: SAMPLE PURCHASE ORDER.
APPENDIX 14: SAMPLE EVENT EVALUATIONS.
APPENDIX 15: ISES CODE OF ETHICS.
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