Special Events: Event Leadership for a New World(Wiley Event Management Series) / Edition 4

Special Events: Event Leadership for a New World(Wiley Event Management Series) / Edition 4

by Joe Goldblatt
     
 

More and more, special events courses are being taught in hospitality and events management courses.

Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special

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Overview

More and more, special events courses are being taught in hospitality and events management courses.

Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professionals and the tools necessary for beginners to pursue a career in special events management.

Product Details

ISBN-13:
9780471450375
Publisher:
Wiley
Publication date:
10/28/2004
Series:
Wiley Event Management Series, #17
Edition description:
Older Edition
Pages:
528
Product dimensions:
7.58(w) x 9.50(h) x 1.34(d)

Table of Contents

FOREWORD.

PREFACE.

Part One: THEORY OF EVENT LEADERSHIP.

Chapter 1: WELCOME TO EVENT LEADERSHIP FOR A NEW WORLD.

Chapter 2: MODELS OF GLOBAL EVENT LEADERSHIP.

Part Two: EVENT ADMINISTRATION.

Chapter 3: DEVELOPING AND IMPLEMENTING THE EVENT PLAN.

Chapter 4: MANAGEMENT OF HUMAN RESOURCES AND TIME.

Chapter 5: FINANCIAL ADMINISTRATION.

Chapter 6: EVENT LEADERSHIP.

Part Three: EVENT COORDINATION.

Chapter 7: MANAGING VENDOR CONTRACTS.

Chapter 8: ON-SITE MANAGEMENT.

Chapter 9: ACCOMMODATING SPECIAL NEEDS.

Part Four: EVENT MARKETING.

Chapter 10: ADVERTISING, PUBLIC RELATIONS, PROMOTIONS, AND SPONSORSHIP.

Chapter 11: ONLINE MARKETING 305

Part Five: LEGAL, ETHICAL, AND RISK MANAGEMENT.

Chapter 12: RISK MANAGEMENT: LEGAL AND FINANCIAL SAFEGUARDS.

Chapter 13: MORALITY, LAW, AND ETHICS IN EVENT MANAGEMENT.

Part Six: TECHNOLOGY AND PROFESSIONAL DEVELOPMENT.

Chapter 14: TECHNOLOGY FOR MODERN EVENT MANAGEMENT.

Chapter 15: ADVANCING YOUR CAREER IN THE TWENTY-FIRST CENTURY.

Chapter 16: CASE STUDIES IN TWENTY-FIRSTCENTURY EVENT LEADERSHIP.

APPENDIX 1: ORGANIZATIONS AND RESOURCES.

APPENDIX 2: INTERNET SITES.

APPENDIX 3: REFERENCES.

APPENDIX 4: PERIODICALS.

APPENDIX 5: DIRECTORIES.

APPENDIX 6: AUDIO AND VIDEO RESOURCES.

APPENDIX 7: SOFTWARE.

APPENDIX 8: SAMPLE CLIENT AGREEMENT.

APPENDIX 9: SAMPLE VENDOR AGREEMENT.

APPENDIX 10: SAMPLE CATERING MENUS.

APPENDIX 11: SAMPLE INSURANCE CERTIFICATE.

APPENDIX 12: SAMPLE INCIDENT REPORT.

APPENDIX 13: SAMPLE PURCHASE ORDER.

APPENDIX 14: SAMPLE EVENT EVALUATIONS.

APPENDIX 15: ISES CODE OF ETHICS.

INDEX.

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