Special Events: Creating and Sustaining a New World for Celebration / Edition 7

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More About This Textbook

Overview

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.
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Product Details

  • ISBN-13: 9781118626771
  • Publisher: Wiley
  • Publication date: 11/4/2013
  • Series: Wiley Event Management Series
  • Edition description: New Edition
  • Edition number: 7
  • Pages: 432
  • Sales rank: 174,204
  • Product dimensions: 7.50 (w) x 9.30 (h) x 1.00 (d)

Table of Contents

Foreword ix

Preface xi

Acknowledgments xxiii

PART ONE Sustainable Event Leadership

CHAPTER 1: Welcome to a Changing World 3

CHAPTER 2: Models of Sustainable Event Leadership 43

PART TWO Event Orchestration

CHAPTER 3: Composing the Event Plan 77

CHAPTER 4: Human Resources and Time Management 115

CHAPTER 5: Sustainable Financial Leadership 139

PART THREE Delivering on the Promise

CHAPTER 6: Vendor Partners, Contracts, and On-Site Production 171

CHAPTER 7: Marketing and Integrated Communications Technology 217

CHAPTER 8: Risk Management: Health and Safety, Legal, and Ethical Safeguards 259

PART FOUR Traditions and Trends

CHAPTER 9: Virtual Events 295

CHAPTER 10: Career Growth and Sustainable Development 315

PART FIVE Best Practices and Real World Event Experiences

CHAPTER 11: Global, National, Regional, and Local Best Practices in Event Leadership 351

CHAPTER 12: Twenty-Five Real-World Event Management Experiences and Mini-Case Studies 365

Appendix 1 Bibliographic References 378

Appendixes 2–19 and accompanying Image Gallery are available online at www.wiley.com/college/goldblatt

Glossary 386

Index 393

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