Special Events: Best Practices in Modern Event Management / Edition 2

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Overview

This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned." The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective.
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Product Details

  • ISBN-13: 9780471287452
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 7/28/1997
  • Series: Hospitality, Travel, and Tourism Series
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 416
  • Product dimensions: 7.65 (w) x 9.57 (h) x 0.95 (d)

Table of Contents

Foreword
Preface
Acknowledgements
Ch. 1 Introduction to Event Management 1
Ch. 2 The Five Critical Stages for All Successful Events 31
Ch. 3 Designing the Event Environment 63
Ch. 4 Financial Techniques for Consistent Success 105
Ch. 5 Quality Event Leadership for Staff and Volunteers 129
Ch. 6 The Production Schedule 143
Ch. 7 Effective Catering Techniques 153
Ch. 8 Audiovisual, Lighting, Sound, Special Effects, and Video 173
Ch. 9 Music and Entertainment 201
Ch. 10 Integrated Marketing [s.n.]
Ch. 11 Sponsorship [s.n.]
Ch. 12 Cause Related Events 259
Ch. 13 Contracts, Permits, and Licenses 269
Ch. 14 Risk Management Procedures 283
Ch. 15 Ethics 293
Ch. 16 Epilogue 303
Appendix 1: Organizations and Resources 315
Appendix 2: Internet Addresses 325
Appendix 3: References 331
Appendix 4: Periodicals 343
Appendix 5: Directories 349
Appendix 6: Audio and Video Resources 355
Appendix 7: Software 357
Appendix 8: Sample Client Agreement 361
Appendix 9: Sample Vendor Agreement 365
Appendix 10: Sample Incident Report 369
Appendix 11: Sample Purchase Order 373
Appendix 12: Sample Event Evaluation Form 375
Index 378
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