The Spectacle of U.S. Senate Campaigns

The Spectacle of U.S. Senate Campaigns

by Kim Fridkin Kahn, Patrick J. Kenney
     
 

"Kahn and Kenney's book makes a substantial contribution to our understanding of both U.S. Senate elections and political campaigns. The authors have done a commendable job of assembling a vast array of data and make clear, convincing arguments. The book draws on sophisticated statistical techniques and yet could be used in upper-division undergraduate

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Overview

"Kahn and Kenney's book makes a substantial contribution to our understanding of both U.S. Senate elections and political campaigns. The authors have done a commendable job of assembling a vast array of data and make clear, convincing arguments. The book draws on sophisticated statistical techniques and yet could be used in upper-division undergraduate courses."—Alan I. Abramowitz, Emory University

"A nicely textured and thorough analysis, The Spectacle of U.S. Senate Campaigns develops arguments about campaigns that greatly enrich our knowledge of their dynamics. Although the book deals with Senate elections, it will be of genuine interest to scholars who study campaigns for other offices, as well as those who are interested in voting behavior. By framing each chapter with interesting case studies of specific elections, the authors have extended the book's audience beyond specialists."—Linda Fowler, Rockefeller Center for the Social Sciences, Dartmouth College

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Product Details

ISBN-13:
9780691005058
Publisher:
Princeton University Press
Publication date:
07/01/1999
Pages:
256
Product dimensions:
6.10(w) x 9.10(h) x 0.80(d)

Table of Contents

List of Figures ix

List of Tables xi

Acknowledgments xiii

PART ONE: UNDERSTANDING AND MEASURING CAMPAIGNS 1

One The Nature of Political Campaigns 3

Two Measuring the Content and Consequences of Political Campaigns 30

PART TWO: THE CAMPAIGN STRATEGIES OF CANDIDATES 41

Three In Order to Win: An Examination of Campaign Strategies 43

Four Attack Politics: Understanding the Determinants of Negative Campaigning 74

PART THREE: THE NEWS MEDIA'S COVERAGE OF CAMPAIGNS 99

Five Deciding What Is News: The Media's Coverage of Senate Campaigns 101

Six The Struggle for Control over the News Media's Agenda: How Candidates Influence the Content and Tone of News Coverage 133

PART FOUR: CITIZENS' REACTIONS TO CAMPAIGNS 161

Seven The Dynamics of Competition: The Impact of the Candidates and the News Media 163

Eight Citizens' Knowledge about U.S. Senate Campaigns 174

Nine How Voters Make Decisions in U.S. Senate Campaigns 206

PART FIVE: CONCLUSIONS 233

Ten Conclusions and Implications 235

Appendixes 245

A. Interview Schedule for Successful Incumbents 247

B. Political Advertising Code Sheet 251

C. Sample of Newspapers 255

D. Newspaper Content Analysis Code Sheet 257

References 263

Index 275

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