Slow sites stink. Broadband isn't the solution: It'll be nearly 2005 before even half of your visitors have it. Many sites are unacceptably slow even at cable modem speeds. And you're paying to serve all that crud. What to do? Read Speed Up Your Site -- and do what it tells you.
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.