Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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Overview

New spending patterns reveal how massive cultural value shiftscan be recognized in today's consumer behavior and are remakingcapitalism for the better.

In Spend Shift, John Gerzema, best-selling authorand expert onconsumerism, and Pulitzer Prize– winning writer MichaelD'Antonio travel acrossAmerica to document a renewal of hopeandenterprise in the post-recession economy. Guidedby exclusivedata from Young & Rubicam's vastsurveys of public attitudes,the authors find ...

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Overview

New spending patterns reveal how massive cultural value shiftscan be recognized in today's consumer behavior and are remakingcapitalism for the better.

In Spend Shift, John Gerzema, best-selling authorand expert onconsumerism, and Pulitzer Prize– winning writer MichaelD'Antonio travel acrossAmerica to document a renewal of hopeandenterprise in the post-recession economy. Guidedby exclusivedata from Young & Rubicam's vastsurveys of public attitudes,the authors find thathipsters in Brooklyn, entrepreneurs in Tampa,and veterans in Northern California are all returning to age-oldvalues such as self-reliance, faith, and thrift

to redefine the "good life." These value shifts can be

seen in consumers as mindless consumption becomes mindful.Through focused spending, consumers are influencing a myriad ofcompanies and hoping to make the world a little better with eachpurchase.

Packed with insights from global leaders in market psychologyand communication, Spend Shift also features interviews withbusiness leaders from over fifty companies who understand thechanges now under way. At companies like Zappos, Ford, Etsy,SunRun, and RecycleBank, to name just a few, the authors findexecutives who are harnessing new technologies and old-fashionedcustomer-first practices to make their companies more relevant,more resilient, and more profitable. These examples, and manyothers, show that while the consumer psyche is changing even fasterthan the economy, companies can adapt and thrive. In the process,they may also feel a lot better about their impact on thecommunities they serve and on the planet they share with theircustomers.

Compelling and insightful, Spend Shift is essential reading foranyone interested in how societal values are changing and howbusinesses can connect with customers who vote with their dollars,every day.

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Editorial Reviews

Publishers Weekly
A much-needed optimistic yet realistic look at how the recession might be prompting behaviors that will change our society for the better. America, argue the authors, is undergoing a radical but positive shift in consumer values, away from the buying frenzy of the last few decades. Tracking purchasing and social attitudes in the U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey) observe that the recession has encouraged a resurgence of old-fashioned values--self-reliance, hard work, thrift, and community service. They present studies of such salutary developments as neighborhood revitalization in Detroit, job training in suburban Dallas, and increasing entrepreneurship in Brooklyn. According to the authors, as people adapt to the crisis by seeking greater balance and more fulfilling daily lives, they're more likely to shift to supporting local businesses (ensuring tax dollars stay in their own communities), learning traditional DIY skills, and paying attention to the ethical and environmental practices of the companies to whom they give money. (Oct.)
From the Publisher
A much-needed optimistic yet realistic look at how the recessionmight be prompting behaviors that will change our society for thebetter. America, argue the authors, is undergoing a radical butpositive shift in consumer values, away from the buying frenzy ofthe last few decades. Tracking purchasing and social attitudes inthe U.S., Gerzema (The Brand Bubble) and D'Antonio (Hershey)observe that the recession has encouraged a resurgence ofold-fashioned values—self-reliance, hard work, thrift, andcommunity service. They present studies of such salutarydevelopments as neighborhood revitalization in Detroit, jobtraining in suburban Dallas, and increasing entrepreneurship inBrooklyn. According to the authors, as people adapt to the crisisby seeking greater balance and more fulfilling daily lives, they'remore likely to shift to supporting local businesses (ensuring taxdollars stay in their own communities), learning traditional DIYskills, and paying attention to the ethical and environmentalpractices of the companies to whom they give money. (Oct.)(Publishers Weekly, August 23, 2010)

‘Through indepth observation, expert interviews and uniquemarket data… describes the new “value-driveneconomy” and what it means for business.’ (Ethical Corporation, September 2010).

Spend Shift offers 10 “take-aways spelling out thetraits of the new America... It's a handy list for marketers andbusiness managers” – The Wall StreetJournal

“A timely look at how the economic malaise has affected howand what consumers buy” – The WashingtonPost

“Nothing and Everything — What Consumers Expect fromThe New Normal” – The Huffington Post

“Is this the future of commerce?” — FastCompany

“The post-crisis consumer is a much different person.Consumers are making amends for their sins of credit and havebecome disciples of debit. They’re simplifying and spendingmoney that truly empowers and adds value to them while shedding theglitter and the bling.” — Forbes

“If you recognize that you might have made a SpendShift, want to explore what values other than frugality arebeing embraced by your kindred spirits coast to coast, or want toknow how various companies and brands are making a very intentionaleffort to prioritize values over profits, Spend Shift breaksthese national trends down to a very relatable, human scale whilestill providing a heavy dose of education about this major changein our collective consciousness around consumption.” – The Boston Globe

“How We Shop – A NewRevolution”—CNBC

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Product Details

  • ISBN-13: 9780470874431
  • Publisher: Wiley
  • Publication date: 10/12/2010
  • Edition number: 1
  • Pages: 288
  • Sales rank: 1,067,697
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

John Gerzema

Gerzema, chief insights officer of Young & Rubicam, is aninternationally known social theorist on consumerism. As aconsultant to corporate leaders, he is a pioneer in the use of datato identify social change that helps companies both anticipate andadapt to new consumer interests and demands. His book, The BrandBubble (Jossey-Bass, 2008), is a BusinessWeek bestseller and wasvoted #3 in Amazon's best business books of 2008 and best marketingbooks of 2009 by strategy+business. Gerzema is anin-demand publicspeaker, and his TED speech, "The Post-Crisis Consumer," has beenviewed by tens of thousands of people.

Michael D'Antonio

D'Antonio is the author of more thana dozen books. Hisbiography,Hershey, was named one of BusinessWeek's best books of the year,and The State Boys Rebellion received similar honors from theChicago Tribune and Christian Science Monitor. While at Newsday,D'Antonio won the Alicia Patterson Fellowship for journalists andwas a member of a team of reporters that won the Pulitzer Prize.His work has appeared in the New York Times Magazine, Esquire,Discover, the Los Angeles Times Magazine, and otherpublications.

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Table of Contents

Foreword Philip Kotler Kotler, Philip

Introduction: Numbers and Their Meaning: Kansas City, Missouri

1 The New American Frontier: Detroit, Michigan 1

2 Don't Fence Me In: Dallas, Texas 28

3 The Badge of Awesomeness: Boston, Massachusetts 53

4 An Army of Davids: Tampa, Florida 78

5 Block Party Capitalism: Brooklyn, New York 103

6 The Quality of the Lion: Las Vegas, Nevada 128

7 The Citizen Corporation: Dearborn, Michigan 157

8 Innovation Nation: San Francisco, California 182

Coda: The Takeaway: Los Angeles, California 205

Suggested Reading 227

Acknowledgments 229

Notes 231

About the Authors 241

Index 243

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  • Anonymous

    Posted June 22, 2013

    Honestly

    Honestly it was a reall thought out boo but i thought it was terrible.

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