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Spinning the Bottle Again: More Strategies, Tactics and Case Studies about Wine Public Relations.
     

Spinning the Bottle Again: More Strategies, Tactics and Case Studies about Wine Public Relations.

by Paul Franson, Harvey Posert (Created by)
 
More strategies, tactics and case studies about wine public relations.

Overview

More strategies, tactics and case studies about wine public relations.

Product Details

ISBN-13:
9780985139209
Publisher:
Paul Franson
Publication date:
02/28/2012
Pages:
216
Product dimensions:
6.00(w) x 9.00(h) x 0.46(d)

Related Subjects

Meet the Author

Harvey Posert was the long-time head of public relations for renowned Robert Mondavi Winery, the winery that changed the face of the American wine business, as well as the Wine Institute, the industry's leading lobbying organization. He also worked in general public relations and spent time as a daily newspaper reporter.

Paul Franson has extensive experience in corporate and agency public relations as well as business reporting and editing. He is now a full-time freelance writer specializing in wine and related subjects.

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