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From the Publisher"In this eminently readable book Dutton, avoiding pop-psychology, presents brilliant and highly original advice on how to get someone to do something. A handy skill in courtship, business, science and law but also useful to us in all our daily lives."
Author of Phantoms in the Brain and A Brief Tour of Human Consciousness
"Offers some powerful insights into the art and science of getting people to do what you want . . . The book contains plenty of tricks to help you get your own way or turn around a sticky situation."
"Hugely entertaining and extremely thought-provoking."
—PROFESSOR RICHARD WISEMAN
Author of 59 Seconds: Think A Little, Change A Lot
"Kevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded."
—TERRY JONES and MICHAEL PALIN
"Entertaining and sometimes illuminating."