The Sponsor: Notes on a Modern Potentate

The Sponsor: Notes on a Modern Potentate

by Erik Barnouw
     
 

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Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.

Overview

Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programming, news and documentaries, and shaping American culture, mores and politics.

Editorial Reviews

From the Publisher
"I haven't read a more stimulating and enlightening book about television. My mind still burns under its influence."—Bill Moyers

"Erik Barnouw should be recognized as a major national resource....[The Sponsor] is the most incisive and well-written study to date of the economic structure and ideological impact of modern broadcasting."—The Nation

"An interesting and revealing book."—American Council on Consumer Interests Newsletter

"Informative and well-written."—Wall Street Journal

"A chilling record of how Americans have been manipulated via their air waves for the profit of a few."—Daniel Schorr

Product Details

ISBN-13:
9780195026146
Publisher:
Oxford University Press, USA
Publication date:
01/28/1978
Pages:
240
Product dimensions:
5.31(w) x 8.00(h) x 0.50(d)
Lexile:
1220L (what's this?)

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