Sport and Leisure Operations Management / Edition 1

Sport and Leisure Operations Management / Edition 1

by Una McMahon-Beattie, Ian Yeoman
     
 

ISBN-10: 1844800636

ISBN-13: 9781844800636

Pub. Date: 04/15/2004

Publisher: Cengage Learning EMEA Higher Education

Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world of Sport. All operations provide goods and services by devising processes which transform or change the state or condition to produce output. Sport and related activites are no exception. The operations manager is responsible

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Overview

Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world of Sport. All operations provide goods and services by devising processes which transform or change the state or condition to produce output. Sport and related activites are no exception. The operations manager is responsible for the activities, decision-making and duties associated with manageing the transformation process. This text explains and explores the process of operations management within the Sport and Leisure context. It is divided into six parts: sport and leisure in context, the design of sport and leisure facilities, inventory management, operations strategy, and merchandising and marketing. The final section provides real-life cases to set the text into context.

Product Details

ISBN-13:
9781844800636
Publisher:
Cengage Learning EMEA Higher Education
Publication date:
04/15/2004
Pages:
384
Product dimensions:
7.40(w) x 9.50(h) x 1.00(d)

Table of Contents

Editors and contributors
Introduction
Pt. 1Sport and leisure in context
1Sport and leisure service encounter3
2Sport and leisure narrative16
3Leisure venue management28
Pt. 2Design of sport and leisure facilities
4Facilities planning43
5Managing human resources in sport and leisure58
6Manging queues75
7Service quality93
8Service productivity and best practice in the UK leisure industry108
Pt. 3Inventory management
9Economics of sport and leisure123
10Supply and demand139
11Leisure revenue maangement154
12Ticket operations in a professional sports team setting167
Pt. 4Operations strategy
13Sports events : a new planning process183
14Strategic planning199
15Risk management214
16Legal and ethical issues in the design and delivery of sport and leisure facilities231
Pt. 5Merchandising and marketing
17Sports and leisure marketing245
18E-commerce in sport and leisure258
19The role of retailing in sport and leisure273
Pt. 6Cases and opinions
20Planning for joint usage287
21Almeria 2005294
22Sports and leisure experience300
23Service quality at Insight Leisure Management : the role of the mystery shopper307
24Football revenue management316
25Revenue management for the movie theatre industry329
26Strategic direction for sport in higher education337
27Retailing challenges within the national museums and galleries of Northern Ireland346

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