Sport and Leisure Operations Management / Edition 1by Una McMahon-Beattie, Ian Yeoman
Pub. Date: 04/15/2004
Publisher: Cengage Learning EMEA Higher Education
Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world of Sport. All operations provide goods and services by devising processes which transform or change the state or condition to produce output. Sport and related activites are no exception. The operations manager is responsible
Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world of Sport. All operations provide goods and services by devising processes which transform or change the state or condition to produce output. Sport and related activites are no exception. The operations manager is responsible for the activities, decision-making and duties associated with manageing the transformation process. This text explains and explores the process of operations management within the Sport and Leisure context. It is divided into six parts: sport and leisure in context, the design of sport and leisure facilities, inventory management, operations strategy, and merchandising and marketing. The final section provides real-life cases to set the text into context.
- Cengage Learning EMEA Higher Education
- Publication date:
- Product dimensions:
- 7.40(w) x 9.50(h) x 1.00(d)
Table of Contents
PART I: SPORT AND LEISURE IN CONTEXT. 1. Sport and leisure service encounter. 2. Sport and leisure narrative. 3. Leisure venue management. PART II: DESIGN OF SPORT AND LEISURE FACILITIES. 4. Facilities planning. 5. Managing human resources in sport and leisure. 6. Managing queues. 7. Service quality. 8. Service productivity and Best Practice in the UK leisure industry. PART III: INVENTORY MANAGEMENT. 9. Economics of sport and leisure. 10. Supply and demand. 11. Leisure revenue management. 12. Ticket operations in a professional sports team setting. PART IV: OPERATIONS STRATEGY. 13. Sports events: a new planning process. 14. Strategic planning. 15. Risk management. 16. Legal and ethical issues in the design and delivery of sport and leisure facilities. PART V: MERCHANDISING AND MARKETING. 17. Sports and leisure marketing. 18. E-commerce in sport and leisure. 19. The role of retailing in sport and leisure. PART VI: CASES AND OPINIONS. 20 .Planning for joint usage. 21. Almeria 2005. 22. Sports and leisure experience. 23. Service quality at Insight Leisure Management: the role of the mystery shopper. 24. Football revenue management. 25. Revenue management for the movie theatre industry. 26. Strategic direction for sport in higher education. 27. Retailing challenges within the National Museums and Galleries of Northern Ireland.
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