Sport and Leisure Operations Management / Edition 1

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Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world of Sport. All operations provide goods and services by devising processes which transform or change the state or condition to produce output. Sport and related activites are no exception. The operations manager is responsible for the activities, decision-making and duties associated with manageing the transformation process. This text explains and explores the process of operations management within the Sport and Leisure context. It is divided into six parts: sport and leisure in context, the design of sport and leisure facilities, inventory management, operations strategy, and merchandising and marketing. The final section provides real-life cases to set the text into context.

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Product Details

  • ISBN-13: 9781844800636
  • Publisher: Cengage Learning EMEA Higher Education
  • Publication date: 4/15/2004
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 7.40 (w) x 9.50 (h) x 1.00 (d)

Table of Contents

Editors and contributors
Pt. 1 Sport and leisure in context
1 Sport and leisure service encounter 3
2 Sport and leisure narrative 16
3 Leisure venue management 28
Pt. 2 Design of sport and leisure facilities
4 Facilities planning 43
5 Managing human resources in sport and leisure 58
6 Manging queues 75
7 Service quality 93
8 Service productivity and best practice in the UK leisure industry 108
Pt. 3 Inventory management
9 Economics of sport and leisure 123
10 Supply and demand 139
11 Leisure revenue maangement 154
12 Ticket operations in a professional sports team setting 167
Pt. 4 Operations strategy
13 Sports events : a new planning process 183
14 Strategic planning 199
15 Risk management 214
16 Legal and ethical issues in the design and delivery of sport and leisure facilities 231
Pt. 5 Merchandising and marketing
17 Sports and leisure marketing 245
18 E-commerce in sport and leisure 258
19 The role of retailing in sport and leisure 273
Pt. 6 Cases and opinions
20 Planning for joint usage 287
21 Almeria 2005 294
22 Sports and leisure experience 300
23 Service quality at Insight Leisure Management : the role of the mystery shopper 307
24 Football revenue management 316
25 Revenue management for the movie theatre industry 329
26 Strategic direction for sport in higher education 337
27 Retailing challenges within the national museums and galleries of Northern Ireland 346
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