Overview

This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.

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The Sport Business Future

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Overview

This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.

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Product Details

  • ISBN-13: 9780230570290
  • Publisher: Palgrave-UK-USA
  • Publication date: 6/11/2004
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 689 KB

Meet the Author

Aaron Smith and Hans Westerbeek are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

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Table of Contents

Foreword
Ch. 1 The sport business solution : the fourth place 1
Ch. 2 Sport business singularity : real virtuality 16
Ch. 3 Athletes of the future : cyborgs, mutants and clones 36
Ch. 4 Sport competitions of the future : free markets and freak markets 50
Ch. 5 Tribal sport business : caveman, fan and clan 74
Ch. 6 Worship in the sport cathedral : keeping the faith 90
Ch. 7 Corporate sport citizenship : tigers and sharks 110
Ch. 8 Green sport business : greenbacks and green thumbs 130
Ch. 9 Cultural sport business : the games must go on 154
Ch. 10 The new frontiers of sport business : sport business as unusual 183
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