The Sport Business Future

The Sport Business Future

by A. Smith, H. Westerbeek
     
 

View All Available Formats & Editions

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in

Overview

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Editorial Reviews

From the Publisher

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee

'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

Product Details

ISBN-13:
9781403912671
Publisher:
Palgrave Macmillan UK
Publication date:
06/11/2004
Edition description:
2004
Pages:
210
Product dimensions:
5.98(w) x 9.02(h) x 0.02(d)

Meet the Author

Aaron Smith and Hans Westerbeek are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >