Sport Business in the Global Marketplace / Edition 1

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Overview

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Product Details

  • ISBN-13: 9781403903006
  • Publisher: Palgrave Macmillan
  • Publication date: 1/18/2003
  • Series: Finance and Capital Markets Ser.
  • Edition description: REV
  • Edition number: 1
  • Pages: 250
  • Sales rank: 751,833
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.62 (d)

Meet the Author

Hans Westerbeek and Aaron Smith are both Consultants, Manage to Manage Australasia Pty Ltd.

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Table of Contents

List of Figures and Tables
Foreword
Acknowledgements
List of Abbreviations
Ch. 1 S-commerce: Facing the Future of Sport Business 1
Ch. 2 Bums on Seats: The Social Phenomenon of Sport 52
Ch. 3 Putting Sport on the Map: The Structure of Global Sport 79
Ch. 4 Business or Pleasure: The Commercialisation of Sport 89
Ch. 5 Self-Service: Sport and the Services Economy 128
Ch. 6 In the Spider's Web: The Internet and Competitive Advantage in Global Sport 153
Ch. 7 Speaking in Tongues: Global Sport Marketing across Cultures 172
Ch. 8 Sport Trek: Future Sport Business in the Global Marketplace 197
Epilogue: Brilliant Orange Finally Go all the Way! 229
Index 234
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