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Reviewers' comments on the first edition
"Marks the coming of age of the academic study of media sport."
Media, Culture & Society
"The book is extremely well-written - ideal as a student text, yet also at the forefront of innovation."
International Review of Cultural Studies
"A thoroughly worthwhile read and an excellent addition to the growing literature on media sport"
Sport, Education and Society
Sport, Culture and the Media comprehensively analyses two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.
This new edition examines the latest developments in sports media, including:
• Expanded material on new media sport and technology developments
• Updated coverage of political economy, including major changes in the ownership of sports broadcasting
• New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship.
The first part of the book, 'Making Media Sport', traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, 'Unmaking the Media Sports Text', concentrates on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies.
This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.
SERIES EDITOR'S FOREWORDACKNOWLEDGEMENTS (FIRST EDITION)
3. MONEY, MYTH AND THE BIG MATCH: THE POLITICAL ECONOMY OF THE SPORTS MEDIA
Introduction: Valuing sport
Sport, media and capital accumulation
How to make money while losing it in sports television
The 'strategic chaos' of media sport
Sport as screen filler
Media sports policy, politics and myth
Fighting for the right to watch
When sports television fails
Sport at school for scandal
Conclusion: media sport lost and found
PART II UNMAKING THE MEDIA SPORTS TEXT