Sport Marketing 4th Edition by Bernard J. Mullin, Stephen Hardy, William Sutton | | NOOK Book (eBook) | Barnes & Noble
Sport Marketing 4th Edition

Sport Marketing 4th Edition

by Bernard J. Mullin, Stephen Hardy, William Sutton
     
 
Sport Marketing, Fourth Edition, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a

Overview

Sport Marketing, Fourth Edition, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Product Details

ISBN-13:
9781450482486
Publisher:
Human Kinetics Publishers
Publication date:
05/08/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
995,054
File size:
17 MB
Note:
This product may take a few minutes to download.

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