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Sport, Media, Culture
     

Sport, Media, Culture

by ALINA BERNSTEIN
 

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ISBN-10: 0714652997

ISBN-13: 9780714652993

Pub. Date: 06/28/2002

Publisher: Taylor & Francis

An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland.

Overview

An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gender, ethnicity and local dimensions of collective identity; women in American basketball advertising; and cult football radio in Scotland.

Product Details

ISBN-13:
9780714652993
Publisher:
Taylor & Francis
Publication date:
06/28/2002
Series:
Sport in the Global Society Series
Pages:
272
Product dimensions:
9.00(w) x 6.00(h) x 0.75(d)

Table of Contents

Sport and the media - the emergence of a major research field, Alina Bernstein and Neil Blain; the Olympic Games - 21st-century challenges as a global media event, Nancy K. Rivenburgh; what's in a name? Muhammad Ali and the politics of cultural identity, Amir Saeed; from pig's bladders to Ferraris - media discourses of masculinity and morality in obituaries of Stanley Matthews, Garry Whannel; new media sport, Raymond Boyle and Richard Haynes; meeting the industry - an interview with Alex Gilady, Alina Bernstein; attribution of failure - a German soccer story, Hans-Joerg Stiehler and Mirko Marr; "witches of our age" - women "ultras", Italian football and the media, Rinella Cere; "we got next" - images of women in television commercials during the inaugural WNBA season, Stanley T. Wearden and Pamela J. Creedon; fitba crazy? "Saturday super scoreboard" and the dialectics of political debate, Hugh O'Donnell; beyond "media culture" - sport as dispersed symbolic activity, Neil Blain.

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