Sport Public Relations & Communication by Maria Hopwood, James Skinner, Paul Kitchin, Simon Chadwick | | 9781856176156 | Paperback | Barnes & Noble
Sport Public Relations & Communication

Sport Public Relations & Communication

by Maria Hopwood, James Skinner, Paul Kitchin, Simon Chadwick
     
 

ISBN-10: 1856176150

ISBN-13: 9781856176156

Pub. Date: 02/24/2010

Publisher: Taylor & Francis

This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports Marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of specialised Sports Public Relations and Sport Communication degrees. Public

Overview

This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports Marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of specialised Sports Public Relations and Sport Communication degrees. Public relations and communication strategies is one area where sport marketing is underdeveloped, generic marketing literature misses the nuances and special features of sport as they are not given sufficient focus. This book fills a significant gap in the public relations and communications literature by customising a discussion that is directly relevant to the sport management student. Case studies will be used throughout to provide practical applications of public relations and communications approaches within the sport management/marketing context providing a link between theory and practice. They will present public relation and communications strategies and principles that have been used in variety of sport management/marketing settings. Moreover, each case study provides the reader with research probes at the end of each case study. The research probes for each case study allow the reader to reflect on the principles applied, strategies used and their applicability to the sport setting. Examples used will draw from North American, United Kingdom, European and Australian/NZ to give the text global appeal and applicability. Review and Research Questions provide the reader with focusing questions related to the principles and frameworks presented, as well as prompting the reader to formulate and articulate defensible arguments in relation to their own public relations and communications strategies. Making strong links between theory and practice is an overarching goal of the approach advocated in this book. In short, this book fills the current market need by discussi

Product Details

ISBN-13:
9781856176156
Publisher:
Taylor & Francis
Publication date:
02/24/2010
Series:
Sports Marketing Series
Pages:
282
Product dimensions:
7.40(w) x 9.60(h) x 0.80(d)

Table of Contents

Author Profiles vii

Chapter 1 Bringing public relations and communication studies to sport Maria Hopwood Paul Kitchin James Skinner 1

Chapter 2 Public relations and communication in sport Maria Hopwood 13

Chapter 3 Sport relationship management David Shilbury Katherine Rowe 33

Chapter 4 Sport marketing public relations Maria Hopwood 55

Chapter 5 Sport social responsibility James Skinner 69

Chapter 6 Community relations and engagement Paul Kitchin Rob Lewis 87

Chapter 7 Sport volunteerism B. Christine Green Laurence Chalip 105

Chapter 8 Crisis communication and sport public relations Allan Edwards Wayne Usher 123

Chapter 9 The public relations role of fans and supporters' groups Maria Hopwood 139

Chapter 10 Cross-cultural sport public relations and communication Jacquie L 'Etang 153

Chapter 11 New communications media for sport Rob Lewis Paul Kitchin 187

Chapter 12 Public relations for players James Skinner 215

Chapter 13 International sport public relations James Skinner Kristine Toohey 233

Guideline Answers to Discussion Questions 251

Index 265

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