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Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.
Ken Kaser has been a successful educator in Texas and Nebraska for 31 years. He received his Masters and undergraduate degrees from the University of Nebraska. Ken has received numerous teaching and leadership awards at the local, state, and national levels. He was awarded the Nebraska, Texas, Mountain-Plains, and National Business Teacher of the Year Awards. Ken truly enjoys teaching and presenting topics ranging from "Humor in the Classroom" to "Sports and Entertainment Marketing". Ken has co-authored four Marketing textbooks (Sports and Entertainment Marketing, Sports and Entertainment Management, Hospitality Marketing, and Making the Most of Your Internship). Currently Ken Kaser is Director of the Conrad Hilton College at Sugar Land where an "Events Management" certificate is offered. Ken also is involved in recruiting students throughout the United States for the Conrad Hilton College.
John R. "Rusty" Brooks, Jr. is Professor of Marketing and Area Coordinator for the Department of Marketing at Houston Baptist University. He holds the Prince-Chavanne Professorship in Christian Business Ethics. He holds four outstanding teaching awards and is a professional consultant who has served in numerous professional association capacities. Dr. Brooks is an active spokesperson for the DECA program in the Houston area high schools.
Chapter 1: What is Sports and Entertainment Management? 1.1: Management Basics. 1.2: Sports Management. 1.3: Entertainment Management. Chapter 2: College and Amateur Sports 2.1: Managing College Athletics 2.2: Managing Amateur Sport 2.3: Economic Impact. Chapter 3: Professional Sports. 3.1: Managing Big League Sports. 3.2: Organizing A Professional Team. 3.3: Agents, Managers, and Ethics. Chapter 4: Sports and Entertainment Management. 4.1: Managing Local Events. 4.2: Managing College Events. 4.3: Managing Professional Sports. 4.4 Managing Other Events. Chapter 5: Management Function. 5.1: Planning. 5.2: Organizing. 5.3: Implementing and Controlling. Chapter 6: Decision Making 6.1: How Managers Make Decisions. 6.2: Group Decision Making. 6.3: Knowledge Management. Chapter 7: Management Strategies. 7.1: The Building Blocks of Strategy. 7.2: The Process of Strategic Management. 7.3: Strategic Planning Tools. Chapter 8: Organizing and Staffing. 8.1: Coordinating for Success. 8.2: Networking and Delegation. 8.3: Management Careers in Sports and Entertainment. Chapter 9: Leaders in a Changing Environment. 9.1: Characteristics of Leaders. 9.2: How Do Leaders Motivate? 9.3: Agents of Change. Chapter 10: Managing Groups and Teams. 10.1: Understanding Group Structures. 10.2: Building Successful Teams. 10.3: Designing a Team-Based Organization. Chapter 11: Managing Operations. 11.1: Operations Management. 11.2: Control Through Evaluation. Chapter 12: Managing With Information Technology. 12.1: Management Information Systems. 12.2: Implementing Strategies with an MIS.