Sports and Entertainment Marketing / Edition 3

Sports and Entertainment Marketing / Edition 3

5.0 1
by Ken Kaser, Dotty B. Oelkers
     
 

ISBN-10: 0538445149

ISBN-13: 9780538445146

Pub. Date: 03/29/2007

Publisher: Cengage Learning

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.  See more details below

Overview

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Product Details

ISBN-13:
9780538445146
Publisher:
Cengage Learning
Publication date:
03/29/2007
Series:
WinningEdge Titles Series
Edition description:
REV
Pages:
432
Product dimensions:
8.80(w) x 10.80(h) x 0.90(d)

Table of Contents

1. What Is Sports and Entertainment Marketing? 2. Putting the Customer First. 3. Sports and Entertainment Means Business. 4. The Wide World of Sports and Entertainment. 5. Marketing-Information Management. 6. The Products is Sports and Entertainment. 7. Managing the Channels. 8. The Economics of Supply and Demand. 9. Sports and Entertainment Promotion. 10. Promotional Planning. 11. Selling Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and Entertainment Legal Issues. 14. Business Ownership and Leadership. 15. Scoring a Career.

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