Sports and Entertainment Marketing / Edition 3

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Overview

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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Editorial Reviews

From the Publisher
"Sports is something that all students love. Having a book that presents marketing using sports is an excellent idea."

"This book gets your attention right away with various career angles! This text is amazingly thorough. Totally aligned with competencies of DECA!"

"The examples are interesting. The text is well written and easy to understand. It is clearly written - interesting - would appeal to teenagers."

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Product Details

Meet the Author

Ken Kaser has been a successful educator in Texas and Nebraska for 31 years. He received his Masters and undergraduate degrees from the University of Nebraska. Ken has received numerous teaching and leadership awards at the local, state, and national levels. He was awarded the Nebraska, Texas, Mountain-Plains, and National Business Teacher of the Year Awards. Ken truly enjoys teaching and presenting topics ranging from "Humor in the Classroom" to "Sports and Entertainment Marketing". Ken has co-authored four Marketing textbooks (Sports and Entertainment Marketing, Sports and Entertainment Management, Hospitality Marketing, and Making the Most of Your Internship). Currently Ken Kaser is Director of the Conrad Hilton College at Sugar Land where an "Events Management" certificate is offered. Ken also is involved in recruiting students throughout the United States for the Conrad Hilton College.

Dotty Boen Oelkers is an author and educator. She is the owner of an educational consulting business, Developing Educational Solutions, Inc. (DES) in Conroe, Texas. DES helps school districts find dynamic ways to improve career and technology education programs. Dotty was previously a marketing education teacher and director of career and technology education in Texas.

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Table of Contents

1. What is Sports and Entertainment Marketing? 2. Sports and Entertainment Means Business. 3. The Wide World of Sports and Entertainment. 4. Hit a Home Run with Customers. 5. Marketing-Information Management. 6. The Marketing Game Plan. 7. The Product is Sports and Entertainment. 8. Choose the Channel. 9. The Economics of Supply and Demand. 10. Sports and Entertainment Promotion. 11. Promotional Planning. 12. Selling Sports and Entertainment. 13. Sports and Entertainment Legal Issues. 14. Creating, Owning, and Operating a Business. 15. Scoring a Career.

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Customer Reviews

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