Sports and Entertainment Marketing / Edition 3

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Overview


SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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Editorial Reviews

From the Publisher

"Sports is something that all students love. Having a book that presents marketing using sports is an excellent idea."

"This book gets your attention right away with various career angles! This text is amazingly thorough. Totally aligned with competencies of DECA!"

"The examples are interesting. The text is well written and easy to understand. It is clearly written - interesting - would appeal to teenagers."

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Product Details

Meet the Author


Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.

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Table of Contents


1. What is Sports and Entertainment Marketing? 2. Sports and Entertainment Means Business. 3. The Wide World of Sports and Entertainment. 4. Hit a Home Run with Customers. 5. Marketing-Information Management. 6. The Marketing Game Plan. 7. The Product is Sports and Entertainment. 8. Choose the Channel. 9. The Economics of Supply and Demand. 10. Sports and Entertainment Promotion. 11. Promotional Planning. 12. Selling Sports and Entertainment. 13. Sports and Entertainment Legal Issues. 14. Creating, Owning, and Operating a Business. 15. Scoring a Career.
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Customer Reviews

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